Hi Matt and other developers,

If I understand correctly, Promoted Trends are advertisements, and they
aren't necessarily trending topics. Basically what Twitter is trying to
do here is let the desktop clients show Twitter's advertisements as
well? Is there any benefit to the developers and/or the users for doing

Correct me if I am completely wrong (wouldn't be the first time today)
but Twitter is offering it's own advertisements to developers - I don't
see why any developer would implement that.


On 8/9/10 9:36 PM, themattharris wrote:
> Hey Developers,
> As you might know, this year Twitter launched a suite of Twitter
> Promoted Products, including Promoted Tweets (http://blog.twitter.com/
> 2010/04/hello-world.html) and Promoted Trends, which advertisers can
> use to deepen their engagement with Twitter users.
> To date, these products have been shown to users on Twitter.com. Over
> time, we plan to extend the products to ecosystem partners. Today, we
> made an update to one of our APIs that gets us closer to that
> objective.
> Clients using the API will see new fields related to promoted content
> in the response they get back from the /1/trends/current.json request
> and any local trends requests. These two new data points will show in
> the json response as "events" and "promoted_content".
> We are still building the data points out and have more updates to
> make. Whilst that is happening, the two data points won't be able to
> return any useful content, and instead will have a value of 'null'.
> Over the next few months, we will begin beta testing with a handful of
> desktop applications. During this period, we aim to learn a lot, and
> we will apply those lessons when we expand distribution of Twitter
> Promoted Products to the broader ecosystem.
> We'll continue to keep you posted on other developments and changes as
> they happen.
> Best,
> Matt
> --
> Matt Harris
> Developer Advocate, Twitter
> http://twitter.com/themattharris

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