Hi Matt,

Thanks for your reply :-)

I just discussed it with a few of my users (gotta love the community).

Replies in the mail below.

On 8/10/10 12:18 AM, themattharris wrote:
> Thanks for the replies, it’s really helpful to know what your thoughts
> and questions about the promoted products are. I’ve caught up with the
> team who are working on this and discussed your questions with them.
> Here's what I find out.
> We began testing Promoted Trends in June as an extension of our
> Promoted Tweets which were launched in April. So we all have the same
> understanding of what these products are i’ll explain them here.
> A Promoted Trend is one a topic which is already trending on Twitter
> but not popular enough to make it onto the Trending Topics list. A
> topic which isn’t popular on Twitter already cannot become a Promoted
> Trend.
Effectively an advertisement. If I wanted to push my application (about
1 tweet per day), I could simply contact Twitter and make my application
a Promoted Trend, right? To me (and my users) that is an advertisement.

> A Promoted Tweet is a Tweet which businesses and organisations want to
> highlight to a wide range of users. They have the same functionality
> as a regular Tweet except a Promoted Tweet will be highlighted at the
> top of some of our search results pages.
Easily compared to a Google advertisement - which is also just a message
on the bottom of a page, except that in the case of Twitter it looks
like a real Tweet.

> Until today the Promoted Tweets and Trends were only shown to visitors
> on twitter.com. The API additions today take us closer to syndicating
> both those products to third parties. How this works out and ends up
> with everybody is one of the reasons we started the beta test with a
> handful of partners.
> As developers the benefit to you of displaying the Promoted Products
> is that Twitter will share revenue with you. We’re still working out
> the exact value and will keep you informed on developments.
This will either make the people of TweetDeck etc *very* rich, or it
won't get the smaller developers (like myself) a thing. ;-)

> For users the benefit is that they will see time, context and event
> sensitive trends promoted by advertising partners. Only Tweets which
> users engage with will be kept. This means if users don’t interact
> with a Promoted Tweet it will disappear.
Tell me: what's the actual gain for the user? When I started displaying
a Google Ad on my first website (years ago), some people stopped
visiting the site. How is this kind of advertisement different?

> Some more information is on our support site:
> http://support.twitter.com/articles/142161-advertisers
> http://support.twitter.com/groups/35-business/topics/127-frequently-asked-questions/articles/142101-promoted-tweets
> Best,
> Matt

PS: This is what my community thinks - Please don't consider it
pointless bashing ;-)

> On Aug 9, 1:12 pm, scotth_uk <satsc...@gmail.com> wrote:
>> I Agree with Tom. Please explain more on how this will benefit end-
>> users and developers and not simply be a revenue stream for you.
>> Thanks.
>> On Aug 9, 8:50 pm, Tom van der Woerdt <i...@tvdw.eu> wrote:
>>> Hi Matt and other developers,
>>> If I understand correctly, Promoted Trends are advertisements, and they
>>> aren't necessarily trending topics. Basically what Twitter is trying to
>>> do here is let the desktop clients show Twitter's advertisements as
>>> well? Is there any benefit to the developers and/or the users for doing
>>> this?
>>> Correct me if I am completely wrong (wouldn't be the first time today)
>>> but Twitter is offering it's own advertisements to developers - I don't
>>> see why any developer would implement that.
>>> Tom
>>> On 8/9/10 9:36 PM, themattharris wrote:
>>>> Hey Developers,
>>>> As you might know, this year Twitter launched a suite of Twitter
>>>> Promoted Products, including Promoted Tweets (http://blog.twitter.com/
>>>> 2010/04/hello-world.html) and Promoted Trends, which advertisers can
>>>> use to deepen their engagement with Twitter users.
>>>> To date, these products have been shown to users on Twitter.com. Over
>>>> time, we plan to extend the products to ecosystem partners. Today, we
>>>> made an update to one of our APIs that gets us closer to that
>>>> objective.
>>>> Clients using the API will see new fields related to promoted content
>>>> in the response they get back from the /1/trends/current.json request
>>>> and any local trends requests. These two new data points will show in
>>>> the json response as "events" and "promoted_content".
>>>> We are still building the data points out and have more updates to
>>>> make. Whilst that is happening, the two data points won't be able to
>>>> return any useful content, and instead will have a value of 'null'.
>>>> Over the next few months, we will begin beta testing with a handful of
>>>> desktop applications. During this period, we aim to learn a lot, and
>>>> we will apply those lessons when we expand distribution of Twitter
>>>> Promoted Products to the broader ecosystem.
>>>> We'll continue to keep you posted on other developments and changes as
>>>> they happen.
>>>> Best,
>>>> Matt
>>>> --
>>>> Matt Harris
>>>> Developer Advocate, Twitter
>>>> http://twitter.com/themattharris

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