Okay,

I have been sucked into this conversation:

 I would also
suggest that if the UniData folks were satisfied with PI/PI Open/ UniVerse,
they would not have gone to the trouble of creating UniData.

The early versions of Unidata were poor cousins to PI/Open (imho).
One of the Unidata engineers sat in our offices many years ago and said that their versions of Basic and the query language were based directly on the Prime Information manuals. ( They did not have a copy of PI in the office while they were working to emulate it.)

My understanding is that Unidata had a database, and was looking for an established market that they could enter with it; they chose the MV market.

Vmark (which predated Unidata by a number of years, I believe) saw an opportunity to move the MV market from Reality and Primos to Unix, which they correctly perceived as supplanting the existing proprietary minicomputers of the time. It took several years after Vmark released Universe for Prime to release their (excellent) Unix version of Prime-Information.

Prime failed for familiar reasons: Their development and marketing structure was based on the high-margins of proprietary systems, and they were the target of a prolonged hostile takeover attempt, which dissuaded customers from updating their equipment and cost the company the farm. In retrospect, Unix had probably doomed them; I doubt that they could have shifted their structure fast enough to be successful with it.
:-)
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