When people have not heard of IBM U2, below is what I send them as a quick
overview, like an Elevator Pitch.  This has taken months to craft using
extensive feedback and has very specific wording & presentation.  It is
very short and extremely powerful.

Please note that I never use the words "PICK" nor "Multi-Value".  Those
words are only important to our community and others don't have a clue
about what we are talking about.  My blood is very Blue and therefore the
exclusive U2 wording.  My request to you is to use this post to bolster
the IBM U2 community (and NOT the "Multi-Value" community as a whole) by
providing something with substance, for use when confronted with other
"Multi-Value" or First Normal Form products.   IBM U2's true market is
completely outside of "Multi-Value".

Statistics (Facts) stated here-within were specifically used to terminate
the proposed SAP and DB2 implementation for SCM.  Yes, you read that
right.  Watch for the upcoming "SCM .5" announcement in a future post.

As soon as someone mentions that U2 is a "PICK" database, I immediately
distance the U2 data servers (for everyone labels "PICK" as old, which it
is & runs in RAW data format), and explain that the U2 data servers are
completely new and use standard "C" language calls to the Operating
System.  This is an extremely important differentiator especially in
relationship to 1) Security Requirements for Sarbanes Oxley and 2) the
implementation of High Availability solutions.  Then I move into
highlighting the numerous extensions to the data servers that IBM U2
Engineering has accomplished (XML, Data Encryption at Rest, native
interfaces for Java & .Net, multilingual, etc.)

Please forgive me if this formats to something weird since HTML is the
source.  Each topic heading is bolded and every line underneath is a
bullet.  The Website address listed is blue, underlined, and a hot link to
the site.  If you wish to have a softcopy, please send me an e-mail.

Request Please (and from the Moderator too):
"Please watch over quoting.  Please trim the quotes to a minimum. It is
very hard on slow connections, digest users, archives like Indexfocus, and
on everyone's disk space."

Respectfully Submitted,
   Steve

   Stephen M. O'Neal
   U2 Lab Services Sales Specialist
   Information Management, IBM Software Group

=====

IBM U2 Fast Facts:
The U2 name comes from the two data servers ? UniData & UniVerse.
IBM acquired U2 via the Informix acquisition in 2001.  U2 was 45,000 of
the 65,000 sites mentioned in the acquisition announcement.
Since the acquisition, U2 has experienced annual, double digit growth,
year on year.
IBM U2 is installed at ~ 60,000 sites World Wide, with ~5 million end
users on a daily basis.
600 Channel Partners have written applications using U2 for ERP or
Departmental Solutions
U2 has the highest percentage of maintenance paying customers of any SWG
product (91%).   We have very happy IBM U2 customers and a strong revenue
base.

IBM U2 is most commonly used for:
A complete ERP solution, company wide, for SMB customers, or
A departmental solution in large companies.

The IBM U2 product line is known for:
Incredibly fast OLTP systems that scale to over 15,200 concurrent users on
a single system.
A data structure like no other, with variable length fields and files,
allowing for tables within tables, resulting in extremely condensed,
efficient data.  Comparison: 40% to 60% of traditional data servers are
Spaces and Zeros.
Native interfaces for Java, .NET, MQ/Series, XML, etc. and extensive
capabilities such as Data Encryption, Multilingual, SOA, etc.
True SMB competition whereby we replace SQL/Server and Oracle.  (It is
extremely rare we are in competition with DB2)
Positioned with the other IBM data servers of IMS, CICS, DB2, Informix IDS
& XPS, Lotus Domino, etc.
Think of U2 as ?Additional Revenue? to IBM

IBM uses U2:
As a departmental solution for Strategic Call Management (SCM)
For every Service Request (SR) placed into IBM World Wide, for
All SW (DB2, WebSphere, etc.) &
All HW (system i,p,x,z, etc.)
By mid 2008.

Please do not try to displace IBM U2:
Since the U2 data structure is variable length, and not in a first normal
form (as with DB2 & Oracle), it is a complete rewrite of applications and
data structures, typically costing in the tens of millions of dollars to
replace.

Website Reference:
The IBM U2 Product Suite Website:  http://www.ibm.com/software/data/u2/
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