Due to many requests, we have extended the deadline for AAAI2013
Spring Symposium on Shikakeology (March 25-27, 2013 at Stanford) until
*Friday 19th October*.

AAAI 2013 Spring Symposium on Shikakeology: Designing Triggers for
Behavior Change
http://mtmr.jp/aaai2013/

Best regards,
Naohiro Matsumura
http://mtmr.jp/

========================================

Shikakeology: Designing Triggers for Behavior Change
AAAI 2013 Spring Symposium Series
March 25–27, 2013 at Stanford University, Stanford, California.

*A DESCRIPTION OF THE SYMPOSIUM

How do you trigger learning by seeing?
How do you encourage eco-conscious behaviors?
How do you trigger health awareness?
How do you encourage crime prevention?

Shikake is a Japanese word that represents physical and/or
psychological trigger for implicit or explicit behavior change to
solve problems. The aim of this workshop is to gain a holistic
understanding of Shikake, i.e.:

- Shikake principles
- Behavior change triggers
- Sustained behavior change
- Case studies
- Approaches to design simple and complex Shikake

The merits of Shikakeological approach are summarized as four points;
low expertise, low cost, wide range of target users, and long term
continuous behavior changes. Developing a Shikake can be easier and
less expensive than developing complicated engineering mechanism.
These advantages allow people to use the Shikake approach to address
immediate problems without requiring specific expertise.

Another Shikake objective is to induce spontaneous behavior. When
people feel controlled or forced by someone or something to do
something, they never do that again. On the other hand, if people
desire and enjoy changing their behavior, they would do it repeatedly.
Shikake aims to change behavior through a continuous engagement and
transformation process.

The goal of Shikakeology is to codify the cause and effect of Shikake
cases from physical and/or psychological points of view, and to
establish a Shikake design methodology. To achieve this goal, this
workshop invites Shikake studies to share the knowledge, methods,
experiments and findings that demonstrate triggers that motivate
people and lead to behavior changes.

The fundamental research of Shikaleology is deeply related to
Artificial Intelligence topics through: 1) interaction design of
embodied-, situated-, and behavior-based intelligence, 2) definition
of Shikake ontology and knowledge representation; 3) codifying Shikake
cause and effect, and 4) formalizing intelligent and adaptive Shikake
algorithms for reasoning, planning, and learning. Shikake can be
viewed as an intelligence amplifier for new Artificial Intelligence
platforms.

*SPECIFIC AREA OF INTEREST

The workshop aims to bring together researchers and practitioners who
focus on Shikake design. We expect to encourage and exchange ideas and
perceptions through the workshop. Topics of interest include, but are
not limited to:

- Artificial Intelligence for behavior change
- Artifact Design for behavior change
- Psychological Design for behavior change
- Affordance for behavior change
- The Fun Theory for behavior change
- Nudge for behavior change
- Game Mechanics for behavior change
- Persuasive Technology for behavior change
- User Experience Design for behavior change
- Marketing for behavior change
- Case studies of behavior change

We invite papers that present new approaches to behavior change which
are related or contribute to the study of Shikake. Case studies of
behavior change and innovative new Shikake concepts are welcome. The
evaluation criteria of submitted papers will include: statistical
verification, creativity, and applicability.

*SYMPOSIUM FORMAT

The symposium will include invited talks, presentations, and a panel discussion.

*IMPORTANT DATES

- October 19, 2012 (extended) - Submission of extended abstracts (more
than 400 words).
- November 2, 2012 - Notification of acceptance/rejection.
- January 18, 2013 - Submission of camera-ready papers (6 pages maximum).
- February 15, 2013 - Registration deadline.
- March 25-27, 2013 - Spring symposium dates.

*CALL FOR PAPERS

Interested participants may submit your extended abstracts - more than
400 words in PDF format - to [email protected].

AAAI will sends the authors of accepted papers the instructions on how
and when to prepare the technical reports notes. AAAI symposium
authors are required to use the AAAI style files to prepare their
papers (http://www.aaai.org/Publications/Author/author.php).
Electronic versions of abstracts and papers will be asked to submit
via the AAAI web site (the site will be announced later from AAAI).

Note: the symposium papers will be part of the AAAI Technical Report Series.

*KEYNOTE SPEAKERS

Prof. Jeremy Bailenson, Stanford University
TBA

*PROGRAM

TBD

*ORGANIZERS

Naohiro Matsumura
Graduate School of Economics, Osaka University
1-7 Machikaneyama, Toyonaka, Osaka, 560-0043 JAPAN
[email protected]
Renate Fruchter
PBL Lab, Department of Civil and Environmental Engineering
Stanford University
Stanford, CA 94305
[email protected]

*SCIENTIFIC ADVISORY COMMITTEE

Akiko Orita (Keio University)
Asako Miura (Kwansei Gakuin University)
Chikahiro Hanamura (Osaka Prefecture University)
Hikaru Yamamoto (NYU / Seikei University)
Kumiyo Nakakoji (Software Research Associates, Inc.)
Mark Nelson (Stanford University)
Masaki Suwa (Keio University)
Mitsunori Matsushita (Kansai University)
Toyoaki Nishida (Kyoto University)
Yukio Ohsawa (The University of Tokyo)


-- 
Naohiro Matsumura, Ph.D.
Associate Professor at Osaka University
Visiting Scholar at Stanford University
[email protected]
http://mtmr.jp/
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