Call for Workshop Papers

2018 Edition of AdKDD and TargetAd

in conjunction with

The 24rd ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD
London, UK, 19th - 23rd August 2018

Today, the average consumer spends 8+ hours a day across all devices
interacting with online content almost entirely sponsored by
advertisements. At $300B market share by 2020, online advertising and in
particular computational advertising is perhaps the most visible and
ubiquitous application of machine learning and one that interacts directly
with consumers. When done right, ads help us enrich our lives and creep us
out when done badly. Looking at the published literature over the last few
years, many researchers might consider computational advertising as a
mature field. Yet, the opposite is true. Computational advertising is
evolving, however, from ads controlled by monolithic publishers and
randomly rotating banner ads to highly personalized content experiences in
new feeds on mobile devices and even on TV—all utilizing data amassed from
petabytes of stored user data. Ads are far from done.

AdKDD & TargetAd workshops have had a lot of interest and success in the
past years. Total of eleven workshops have been organized every year since
2007, focusing on highlighting state-of-the-art advances in computational
advertising. All the workshops were well attended, often with standing room
only, and very well received both by the academic community and the
advertising industry. Motivated by these successes, for 2018 we are happy
to announce another edition of AdKDD and TargetAd, which will bring a
strong program with invited talks from leaders in the advertising industry.
We look forward to seeing you in London to discuss the past, present, and
future of computational advertising!


The workshop focuses on three main aspects of computational advertising.

Evolution of computational advertising: Online advertising has progressed
beyond the notion of traditional desktop ads to ads that are native,
social, mobile, and contextual. In tandem, the rise of new mechanisms, such
as header bidding, complex ad exchanges, repeated auctions, ad blockers,
viewability trackers and others, challenge the traditional notions of
advertising. There also continues to exist controversial issues in
advertising such as privacy, security, fraud, ethics, and economic
attribution. We invite papers that are focused on the above aspects, and
especially on emerging topics such as Ad Blockers and GDPR (General Data
Protection Regulation).


Large-scale and novel ad targeting: Recent advances in real-time, big data
systems, and easier accessibility to different types of data make it
possible to design more personalized and efficient ad targeting systems. We
invite papers that advance the state-of-the-art in related areas of ad


Deployed systems & battle scars: We particularly encourage papers that
highlight experience in deploying real-time ad targeting systems, data and
audience insights, as well as position papers on the future of online

Submission Instructions:

Following KDD conference tradition, reviews are single-blind, and author
names and affiliations should be listed. Submitted papers will be assessed
based on their novelty, technical quality, potential impact,
insightfulness, depth, clarity, and reproducibility. For each accepted
paper, at least one author must attend the workshop and present the paper.

Submissions are limited to a total of six pages, including all content and
references, must be in PDF format, and formatted according to the new
Standard ACM Conference Proceedings Template. Additional information about
formatting and style files is available here.

Important Deadlines:

Submission     : May 20th, 2018

Decisions         : June 11th, 2018

Camera-ready :  July 17th, 2018

Workshop        : August 20th, 2018

Best Paper Awards:

We are happy to announce that Criteo and OLX/Naspers generously decided to
help us award best accepted papers for this year’s workshop. Two best
papers will be awarded financially, as follows:

Best Paper: $1,000

Best Student Paper: $1,000

Travel Grants:

Criteo and OLX/Naspers will also sponsor two $500 Travel Grants for PhD

Submission Website:

Program Committee Chairs:

Suju Rajan <> (Criteo)

Mihajlo Grbovic <> (Airbnb)

Abraham Bagherjeiran <> (Amazon)

Nemanja Djuric <> (Uber ATG)

Kuang-chih Lee <> (Alibaba)

Vladan Radosavljevic

Kun Liu <> (Amazon)

For further questions please contact a member of the organizing committee.
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