Sorry for posting this here, but I'm not sure where to get an educated
answer to the question.

Choice Modelling is an interesting area at the boundary of economics
and psychology that develops predictions for individual and group
responses to decisions under context.  I've seen it employed to
develop a model of revenue conversion rates for keyword search based
click through advertising.   Simple google queries don't show anything
to indicate that its part of the toolkit for development of adaptive
software interfaces.  Anyone here know of an example, say from HCI
research (Tufte, Norman, ...)?
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