This is a concept for a live action video advertisement which came to me a while ago.
http://emilywind.files.wordpress.com/2010/11/ubuntu-ad-smaller.jpg The important points of the concept are: - Use of real people, with one making the decision to use Ubuntu and being questioned about it by their friends. This example sets up a student and teacher model, but the teacher is down to Earth in that they are not an “expert” and are an equal amongst three friends. This makes Millina out to be an ordinary person in that she is not an “expert,” and also the down-to-Earth explanation and recent switch avoids her being tagged as a nerd but rather someone who made a decision based on cost and other “normal” factors. - A focus on applications. Applications are what allow people to do what they do, and most computer users understand this at some level since they factor in shovelling out a good deal of money for Microsoft Office into the cost of a new computer. Since most Ubuntu applications are different from what most people use, we need to be upfront with saying which applications we have that do what people do the most, and being sure that they are just as good along with saying they are. - A mention of the Operating System itself as well, covering the points which people will be most curious about. In this case I glance over price and security amongst the talk of applications. - Advertising it as something to switch to when getting a new laptop. This requires getting Ubuntu laptops in stores, of course, but it is more likely when we are going to net a new user. The average user has never installed any OS before, and is probably going to be overwhelmed if they have to install Ubuntu. Giving them a choice right when they’re buying makes the decision more likely to go in favour of the cheaper option, especially in today’s economy. I have a new idea coming up as well and will do concept art for it once I have refined it. Cheers. :) - Emily Wind -- This message was sent from Launchpad by Emily Wind (https://launchpad.net/~emilywind) using the "Contact this team" link on the UbuntuAdvertTeam team page (https://launchpad.net/~ubuntu-advertising). For more information see https://help.launchpad.net/YourAccount/ContactingPeople _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp
