On 8 December 2010 01:25, yitzchak schwarz <[email protected]> wrote:
> Ubuntu is basically unknown to the public, so we need to think of this as > introducing it to the public for the first time. As such, there is no need > to tackle people's fears about Linux, because we can simply shove Linux > under the carpet, the same way apple doesn't really talk about OSX being > Unix except to people who care. The result is that we only talk about Ubuntu > as a stad-alone operating system, not a "distro" or any such thing. Ubuntu > is a product that is equivalent to Windows and Macintosh. That's the most > people care about hearing, and also is the boundary of the discussion in > which we are capable of shaping a brand-new image for a brand-new product, > so it's convenient both for us and our target audience to shove Linux under > the carpet. > > On Tue, Dec 7, 2010 at 5:45 AM, Barry Drake <[email protected]> wrote: > >> On Tue, 2010-12-07 at 01:54 +0100, Ubuntu Advertising wrote: >> > >> > We talked about it and decided that since both days had a good amount >> > of votes, slightly more on Saturday, we are going to do both. >> >> Fairly high on the agenda is the item 'What do we want to achieve?' >> >> My opinion is that this is the most important item. Some of the >> scripting ideas so far show that fear of an unknown, difficult probably >> geeky thing is a prominent misconception. A vital outcome would be to >> dispel fear. However, 'What do we need to achieve this outcome?' (also >> from the agenda) is rather more difficult. >> >> I suggest that what we are going to be offering is - soundbytes. Maybe >> the most practical aim is to stimulate curiosity, get the >> viewer/listener sufficiently curious to log on to Ubuntu and let the >> website do the rest. What the ad can't and won't do is tell the whole >> story. A soundbyte can't do that. >> >> I'm assuming that the target audience is the ordinary person who uses a >> computer regularly for ordinary things and would be interested and >> curious if s/he is offered something that might improve their time at >> the keyboard. That is the one thing that we can confidently offer, and >> that's really all we need to offer in a soundbyte. >> >> I think back to when mobile phones were still quite novel. Orange ran a >> campaign that said little more than 'The future's bright; the future's >> Orange'. It made me curious. That was enough to get me into an Orange >> shop asking questions, and soon all the engineers on the staff of the >> company I was then running had an Orange phone in their pocket. >> >> Our Ubuntu 'shop' is the website. I want loads of ordinary folk to pay >> a visit, and to this end there need to be a whole lot of personal >> stories from ordinary folk in the form of video clips on the Ubuntu >> web-site. The site at the moment caters mainly for folk who have some >> idea as to why they are there in the first place: namely downloads, >> information, support etc. The Ubuntu home-page needs to be a shop >> window explaining to the unknowing what Ubuntu actually is and what it >> does and those explanations need to come from ordinary computer users. >> >> Sorry to go on a bit .... >> >> Regards, Barry Drake. >> >> -- >> Sent from my desktop using Ubuntu - the window-free environment >> that gives me real fresh air. >> >> >> _______________________________________________ >> Mailing list: >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> Post to : [email protected] >> Unsubscribe : >> https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> >> More help : https://help.launchpad.net/ListHelp >> > > > _______________________________________________ > Mailing list: > https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> > Post to : [email protected] > Unsubscribe : > https://launchpad.net/~ubuntu-advertising<https://launchpad.net/%7Eubuntu-advertising> > More help : https://help.launchpad.net/ListHelp > > This is actually something I wanted to talk to everyone about; Now, 10.04, as you know, actually brought a decent duo of themes out; based on the concept of light and darkness. I would like us to work on this theme; We are Ubuntu, coming out of the darkness of obscurity and into the light of the public eye. Light & Dark is a very powerful theme to play with, and I cannot think of a better one, personally. -- -Danté Ashton Vi Veri Veniversum Vivus Vici Sent from Ubuntu
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