This is part of the 'drip-down' effect; the more technical users normally assist their non-technical friends, they could promote Ubuntu to them and support them.
On 28 December 2010 12:40, Barry Drake <[email protected]> wrote: > On Tue, 2010-12-28 at 10:36 +0000, [email protected] wrote: > > I agree. I think we still need to define our target better. Are we > > going to target new users (who have never used a PC)? > > They would get VERY confused. If there is such a target, they will > obviously have friends with a PC who will be eager to advise ... Unless > one of us is in personal contact with such a person, I think this would > be negative effort. > > > Windows inexperienced users? > > I Windows users generally are the biggest potential target. Danté is > suggesting we target the experienced Windows user. This does not > necessarily mean highly technical users or the technical market itself. > It simply means Windows users who know a bit more than e-mail and > web-browser stuff. > > These days most really experienced Windows users are disillusioned in > some way with at least one aspect of Windows. Each of the folk I've > installed Ubuntu for has been in that category. With regard to other > OS's, the only significant target out there is the Mac user, and s/he is > NOT disillusioned with the Mac because it's still a good system! > > Why did they take a lot of work to convert? Because they assumed they > would need to re-learn everything. It took each of them a matter of > minutes to feel completely at home with Ubuntu. Maybe something along > the lines of a very familiar looking screenshot of a web-browser with a > punchline like 'Does this look familiar to you? You'll be surprised to > know that this is not your usual computer screen - you are looking at > Ubuntu'. > > > I agree, that's Dante's idea: target the technical market, which is > > more susceptible to switch to Ubuntu than new users or Windows users, > > once we clear their bias. I do believe we can also target those new > > users, but obviously using a different ad and knowing we'll have a > > lower sucess rate. > > Completely new users would only come on board if we could supply them > with a pre-installed Ubuntu machine from a high-street store, That > isn't going to happen any time soon. Question: where are they going to > buy their first PC? Not online, obviously. > > Regards, Barry. > > -- > What do you see when you use your Computer? Same old thing? > ...There IS a Better Way! Ubuntu! > > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > -- -Danté Ashton Vi Veri Veniversum Vivus Vici Sent from Ubuntu
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