I was at a conference for part of this week. It was not about advertising, computers or anything connected, but I did get involved in a discussion concerning the words we use in communicating concepts.
I'm giving a few examples that are relevant and suggesting that we explore more along these lines. I've given each a + or a -. Change = - Alternatives: Transition, Upgrade. (note that when you change from Windows XP to Windows 7 it is an 'upgrade'. The fact that some of your peripherals will no longer work, and that there are huge differences is not 'Change'). Simple + Freedom + Computer - PC + It might be good to list these and a whole lot more on a doodlepad, but when we are writing scripts or flyers etc. it would be good to discipline ourselves to weigh and score each verb and noun. Regards, Barry Drake. -- What do you see when you use your Computer? Same old thing? ...There IS a Better Way! Ubuntu! _______________________________________________ Mailing list: https://launchpad.net/~ubuntu-advertising Post to : [email protected] Unsubscribe : https://launchpad.net/~ubuntu-advertising More help : https://help.launchpad.net/ListHelp
