This article is interesting because it accepts that the products are very enticing and 'want-able', however, he feels the restrictive hand of a locky - in vendor very clearly.

From our own point of view, we have the advantage of no lock in, and 'all' we need to do is stir in a little of the 'desirability' dust.

I suggest that desirability dust is much created when people see advertising?

Article:
by charlie brooker, an excellent media films journalist
'......They make you feel good, Apple products – until you try to do something they don't want you to do.....'
http://www.guardian.co.uk/commentisfree/2011/feb/28/charlie-brooker-pfroblem-with-macs

--
alan cocks
Ubuntu user

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