Hi! -------- Forwarded Message -------- > From: Mark Shuttleworth <[email protected]> > To: Ubuntu Marketing <[email protected]>, > [email protected] <[email protected]>, Canonical > Marketing Team <[email protected]>, Jono Bacon > <[email protected]> > Subject: [ubuntu-marketing] Use of term "brand" versus "identity" > Date: Mon, 08 Mar 2010 10:31:59 +0000 > > Hi folks > > Several people have written to me correcting our use of the term > "Branding". They point out that what we are really refining here is our > identity. > > So, please can we use the term "Ubuntu Identity" going forward, when we > are referring to: > > - palettes, > - styling, themeing > - fonts > - web and desktop > - visual design > > The correct use of "Brand" is when we're referring to the way we are > perceived. *Hopefully* that converges with our assumed brand values > (reliable, precise, free, collaborative for Ubuntu, and adding > accountable and adroit for Canonical). > > Mark >
-- Thorsten Wilms thorwil's design for free software: http://thorwil.wordpress.com/ -- ubuntu-art mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-art
