Medical-Wei: There are lots of ways to get publicity without paying for
commercials.  The news media will often cover stories of people holding
an event; maybe have an Ubuntu Installfest Day for the release of
Feisty.  Write letters to the editor of your local newspaper with
regards to their coverage (or lack of coverage) of Linux (or contrast it
to Vista's coverage; was Linux mentioned even once as an alternative?).
Set up a booth in a prominent location to distribute Ubuntu disks, etc.
etc.  The only limit is your imagination; consider some of the more
interesting things done to promote Firefox, e.g.:

http://lug.oregonstate.edu/index.php/Projects/Firefox/Firefox_Circle

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Microsoft has a majority market share
https://launchpad.net/bugs/1

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