Pointing an end-user off to an obscure snippet of what looks to be an
IRC log vaguely related to Ubuntu does nothing to solve the issue at
hand.

"and same branding would make them indistinguishable on your desktop"

huh? I've had no problem running "Firefox 2 Web Browser" and "Firefox
Web Browser" side by side - they aren't indistinguisable - I just check
the menu entry or the About Firefox entry. You'll probably also find
that the people running multiple Firefox versions side-by-side tend to
know what they are doing and are able to distinguish between versions
quickly.

Renaming a really well known product has actually caused more problems.
Try finding Firefox 3.5 in Krunner or Kickoff. Try telling someone to
"Open Firefox 3.5" in Ubuntu - see what the result is. Nada. You have to
search for "browser" or "preview browser" or "Shiretoko" (if you know
what the new name is).

Would be interesting to see some user testing results from the design
decision behind this.

-- 
Usability: Rename Shiretoko to firefox 3.5
https://bugs.launchpad.net/bugs/399517
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