I have a few more comments to address the previous reasoning:

I have partially already addressed this but to make it clear: USC can
help address the muddling of the environment by simply differentiating
between freedom and price.  I.e. classify packages as "Gratis" vs.
"$PRICE" in one field and differentiating between Free Software (or OSI-
Certified if you must) and Proprietary in another field, as is already
the case.  Allow filters to be defined on each field separately.  Active
Filters can prominently indicated visually with an easy "Remove all
Filters" UI-Element.

I would also like to observe that, ignoring the content offerings,
currently USC advertises two proprietary applications in the banner,
five proprietary applications in "what's new" and another proprietary
application as a suggestion vs. 24 'Open Source' applications.  So a
quarter of the front page offering software offering is proprietary
software.

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https://bugs.launchpad.net/bugs/630731

Title:
  Missing filter : free software only

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