1. I would suggest creating standards for third party installers so that all third party softwares that require the user to go to the site to download the app, should ensure that the download is available as a .deb file that can be installed on a simple double click without requiring the user to go to the terminal.
2. Similarly there should be standards for Themes, Ubuntu should have themes available as a package that can be installed on a simple double click, something on the lines of .themepack files introduced by 7. So that a new user doesn't get confused with the 10 different ways to getting a theme to work. 3. All the codecs required the run the standard media should be available on the installation CD and it should prompt the user during installation to install with/without third party codecs. Legally speaking, it doesn't really make a difference if you're providing the codecs on the site or on the CD, if both mediums are being provided by you.
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