Hey Ilya, I like the approach your taking with this.
Sorry i dont have anything constructive to say, i just cant see anything wrong 
with it.
Ryan Macnish

Date: Sat, 5 Jun 2010 14:54:40 -0700
From: [email protected]
To: [email protected]
Subject: [Ubuntu-manual] Usability research

All,
I wanted to run the following by you -- this is my proposed approach for 
research for the Maverick cycle. Please comment as soon as possible, as I'd 
like to lock to an approach rather soon.


Usability ResearchResearch is a key value for UMP. To adhere to this value, we 
will undertake one or more research projects with every release cycle, in order 
to better understand our userbase and to improve our products.
Maverick Cycle ResearchDuring the Maverick cycle, we will conduct a series of 
usability interviews aimed at improving the chapters of our manual devoted to 
operating system installation, and run a survey aimed at understanding common 
computer tasks with which users may need some help.
Usability InterviewsDuring the Maverick cycle, our goal for interviews is to 
understand the effectiveness of the installation instructions contained in 
Getting Started With Ubuntu. We are trying to answer the following research 
questions:

Are the instructions in our manual sufficiently helpful for new users 
attempting to install Ubuntu for the first time?
How can we improve our installation instructions for new Ubuntu users?
More specifically, we will interview users from our target audience and observe 
them as they follow our manual and perform an Ubuntu installation. To avoid 
bias stemming from prior knowledge of Ubuntu (which may skew research results), 
we will attempt to recruit two groups of users: 1) users without Ubuntu 
experience who do not express a desire to switch to Ubuntu, and 2) users who 
have some Ubuntu experience but who do not use Ubuntu as their primary 
operating environment.
ParticipantsWe will interview a total of 10 Ubuntu users, most likely in the 
Los Angeles area, for approximately 90 minutes. In order to compensate 
participants for their time, we will run a crowdfunding campaign aimed at 
creating a fund of $600-800 to be distributed amongst the ten participants (a 
common rate for studies). We will video-record each usability session and 
present a summary of the research to UMP. All video recordings and other 
research results will be licensed using CC-BY 3.0 and posted online.
TimingOur team will finalize the design of the usability test by the end of May 
2010; at this point, we will begin recruiting participants. Recruiting will 
cease by June 6, and usability testing will occur no late than two weeks after 
this deadline.

SurveysOur survey goal for the cycle is to understand our target audience's 
typical approaches to everyday computing on home desktop or personal laptop 
computers; this way, we can help our team prioritize improvements and focus for 
our documentation products. We will develop and administer a survey asking 
questions related to demographics, technical expertise, lifestyle, computer 
use. Subsequently, we will analyze the results in segments after grouping 
survey responses by operating system choice and other factors. We will present 
research results to UMP.  Could this section also include clearly articulated 
research questions, as the first section does? -Bryan Behrenshausen 5/21/10 
3:29 PM 
RespondentsWe will recruit respondents using multiple channels including direct 
user outreach (craigslist, flyers, etc), email promotion (mailing lists, etc), 
and social media (blogs, Twitter, Facebook, forums, etc). By participating in 
the study, respondents will earn a chance to win $100 delivered via a secure 
payment method (PayPal, Western Union, etc). As the study will be crowdfunded, 
the cost of prize delivery will be subtracted from the prize itself.
TimingAgree on course of action    June 8

Finish test design    June 22
Ensure funding    June 25

Recruiting for test    June 18 - 25
Test administration
    June 26 - 27
Test results    July 4
Finish survey design    July 9
Survey administration
    July 10 - 18
Survey results    July 22




                                          
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