At this point, it would be interesting to know how the Marketing team hopes to achieve this goal.
There should be two different focuses. The community should be "spreading the word" about Ubuntu. Giving out CDs, writing articles, putting together beginner friendly ezines and websites, passing out brochures, sending promo emails to lists that they have access to. Our goal on this front is to have a constant message and get it out to everyone. It should be clear, concise, and to the point. On the other side we have the company that is backing this and we need to work closely with them. There are going to be businesses that are interested in Ubuntu and they are going to need tech support and other kinds of help, after all we know that most tech people these days learn MS and if a company wants to switch to Ubuntu their tech people will need training. We should make sure that business know about the extra services offered. It should be build into the marketing material. The best way to do that of course is to reference a website that is constructed to market to small and large businesses. There is already some excellent stuff out there that we can harness, most if it seems to be in wiki though. What we need to do is put this info together in a way that the average person can understand. I think most people are puzzled by wiki at first, so we take that info and put it into a normal html web page that everyone is used to and under the more info link you can put all the stuff about the wiki and links and things. Key is to keep it simple. If you can walk into a senior center and have them understand your web page that is the best indicator that it is understandable to the general population. The main problem with tech people is that they think like tech people. Try to think 4th to 5th grade as that is the average reading level of adults in the USA. If you are in other counties and know the reading level stats I would be most interested to hear them. The average reading level for the Deaf / Deaf-Blind population that I work with is 3rd grade. Let me know what you guys think, feed back is good and the only way we are going to get things done. I should note that I only read the archives from July. Thank You, Beth Koenig [EMAIL PROTECTED] -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
