On 01/08/06, Thea P <[EMAIL PROTECTED]> wrote: > The scope of the marketing team is an interesting question. It's the > one that I've been reading this list trying to discern, as the wiki > page seems to identify it as currently in development.
The team description on the MarketingTeam page on the wiki should probably become a little more generic. At the moment, this team is fairly loosely organised, so it's difficult to have a solid definition of its purpose. > Is the purpose of the > marketing team solely to "promote Ubuntu's uptake" (as it says in the > wiki), or do other goals exist (such as helping users to contribute > and become active members in the community). I see the team's purpose as using marketing techniques to help the Ubuntu project. Simple as that. If people have ideas and are willing to work on them, then there's not much more to it. To make this mailing list and other team resources useful, we should limit our discussions to marketing activity. However, whether that marketing activity is done to promote Ubuntu update, to keep people using Ubuntu or to encourage them to become involved in the community, to me is unimportant. > That, I think, has been > the underlying question in the past month when the questions have been > raised about the purpose of the magazine and the fridge. Well, the magazine project/Fridge/Ubuntu Weekly News thing is a case of working out if a magazine is needed and what unfulfilled need it would satisfy. > Have we settled on a scope for the marketing team? I'd say "no" and that that's not necessarily a bad thing. I'd love to see a situation where we have a strong idea of what we're about and where we're going. Read back through the archives and you'll see me suggesting we need objectives etc. I still believe that but the team isn't yet cohesive enough to have a meaningful set of objectives, or even to agree a set of broad goals. I reckon that as we begin to work on projects, the team will naturally form itself and we'll be able to create whatever structure we need. > Are we both PR and marketing? PR is a part of marketing. -- Matthew Revell www.understated.co.uk -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
