This is a simple yet powerful analysis of consumer behaviour, and why it is difficult to make them change their choice in software (among other things):
http://www.osnews.com/story.php/15973/The-Elaboration-Likelihood-Model-Why-People-Wont-Switch/ -- Sridhar Dhanapalan {GnuPG/OpenPGP: http://www.dhanapalan.com/yama.asc 0x049D38B4 : A7A9 8A02 78CB AB1B FCE4 EEC6 2DD9 249B 049D 38B4} Need to fork out $$$ for the next software upgrade? Break the cycle! http://www.whylinuxisbetter.net
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