Hi Sergio,
This idea has already been used in Spain for an Open Source Campaign and there 
is even a published book about it, more info at 
http://www.lapastillaroja.net/

Just to let you know

yours: Néstor

>El Jueves, 3 de Mayo de 2007 11:19, Sergio Zanchetta escribió:
> Hi all.
> I would like to share with you an idea came up in my mind for an
> advertising campaign.
>
> Do you remember Matrix?
> In the movie Neo have to choose between two pills.
> From the movie:
>  "You take the blue pill, the story ends. You wake up and belive...whatever
> you want to believe"
> "You take the red pill.....you stay in wonderland...and I show you
> just how deep
> the rabbit hole goes."
>
> Try to extend this concept to OS world nowadays thinking about bug #1
> People think  Windows  is the only choice, they have a really misconception
> about PC world and OS in particular.
>
> Now, try to extend this to open source world in general.
> People don't know anything about diatribe between open and closed software,
> about standards, about software patents etc...
> Is it time to open eyes  to see truth?
>
> Here is an example I found on Internet.
> http://www.plasmosis.com/myspace/matrix_red_blue_pill.jpg
>
> Bye,
> Sergio.

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