Good Day People:
I have been reading the marketing list now for a while and would like to
share a few of my thoughts.
First I would like to throw in my "two cents" and say that "Marketing"
and "News" should be divided into two separate teams.
For example, would a major media company expect the same people to both
report the news and sell advertising ? Of course not these are two
different trades: Journalism and Sales.
As a business owner you have to be out there selling or else nobody is
going to buy anything. So, I am out there selling at chamber of
commerce, and other business networking functions.
This week for the first time, people at these events I think are
starting to get what Ubuntu is all about. Yesterday (May 29), I was the
speaker at one of these events and attended two others.
Looking back at 14 Hours of attending meetings and driving in my car, I
realized that people aren't really "windows" users. They are "Office"
and "Internet" users and could care less about the operating system.
Keeping that in mind; Telling them about the differences between Linux
and Windows is useless. In fact they don't even have a clue what Linux
is, and that they also make up a large percentage of Microsoft's
customer base only because it is forced on them when they buy a
computer.
Okay, this means first they need to know what Ubuntu can do for them,
instead of what Ubuntu is ("Linux for Human Beings"). Once they know
what Ubuntu can do for them, they will want to know what Ubuntu is all
about. Once they want to know what Ubuntu is all about, then you will be
able show them (i.e. Now, They are Sold on Ubuntu). After you have them
sold, then you address any technical issues and they aren't going to be
scared away.
I just thought that I would share these observations with everyone, and
would like to say I like all the things that the marketing team has
done.
We like the leaflets and I would rather pass them out then the CD's at
business networking function's, because a lot of people have told me
that they were afraid to try the software.
If we could get 800 leaflets, we could get them out to 800 businesses in
Orlando Florida, in the next East Orlando Chamber of Commerce mailing.
There are also nearly 2000 members in the Cocoa Beach Area Chamber of
Commerce, I am sure that there is a way to reach them also.
This just the type of low cost cooperative advertising, that would prove
an effective way to Sell Ubuntu to the people that are active in any
local business or community organization.
Good Job Everyone,
Mike Feravolo
Cocoa Beach, Florida USA
PS: Where are the wiki pages and/or forum threads for stuff like this ?
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