De: [EMAIL PROTECTED] Para: "Mike Feravolo" [EMAIL PROTECTED] Cópia: [email protected] Data: Wed, 1 Aug 2007 23:10:41 -0700 Assunto: [Spam] Re: [ubuntu-marketing] Television Market, Orlando FLorida USA
> On 8/1/07, Mike Feravolo <[EMAIL PROTECTED]> wrote: > > Good Day All: > > > > Yesterday, I meet with the advertising staff of the local ABC TV station > > in Orlando Florida. They put on a nice 60 minute presentation on using > > television effectively to promote business and their rate card for a 12 > > month campaign for peak hours. > > > > One of the things that surprised me was "peak" was during the 6 o'clock > > news hour for local television, not the "prime hours" of 8-11. > > > > Anyway if Canonical was interested in using television to promote Ubuntu > > in the Orlando television market I would be glad to pass along the name > > my contact at Channel 9 in Orlando. > > > > In addition to the 2 or 3 million people that live in the area. We are > > the largest tourist destination in America and have a large number of > > people from the northeast, the mid-west and Canada that spread winters > > here. Along with people from the south that visit our beach's in the > > summer. > > > > For a mid-five figure number in US Dollars you could reach all of them > > 540 times over the course of a year during peak time. > > I seriously doubt Canonical is going to do any sort of advertising on > TV any time soon. The only Ubuntu ads I have seen were in Silicon > Valley, opposite the Oracle HQ. > > In general marketing terms, advertising is a dying art. People are > increasingly tuning out ads and thus the "return" on them is dropping > off, sometimes quite precipitiously. > > Corey > Hi, we could create something in TV format but to share over the internet in channels like Youtube and others that work with online broadcast. The production of the "ad" could be done by the art team together with the marketing team. But to "hit" more viewers, the ad must be very creative, something that attract people to watch and spread the ad. I had some ideas, but it need to be fine tunned: - someone working in a word process and suddenly an warning message... MiCosoft Genuine Advantage (or something similar)... alerting that he need to activate the program and bla bla bla... close the scene, and say - tired of those alerts, bugs and bla bla bla... change to something better, and free. Ubuntu... (show some images of Ubuntu enviroment, the software included) and finishes with the logo and a functional link to the ubuntu website. But, maybe this idea would work in countries like Brazil and others were people can´t buy an original OS (because of the high taxes in products) for their computers, and buy pirated or copy it from friends. Ubuntu would be well accepted as an alternative to any Microsoft Windows. Ok, my text was a little bit confusing, but resuming, I think that we could use the idea to create an ad, but to share in the web. Dalton PS: I work with adverting (more specific in art direction and animation) and could participate in the creation and production of the ad´s. -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
