On Tue, Jan 15, 2008 20:05:07 PM +0100, Przemysław Kulczycki
([EMAIL PROTECTED]) wrote:

> Hi fellow Ubunteros!
>
> I've found a great post on Digg, about problems with Ubuntu
> marketing:
> http://www.gobanquet.com/blog/index.php/why-ubuntu-804-needs-better-marketing/

Great piece indeed. Since one of the first things it says is:

> In social dynamics bible How to Win Friends and Influence People,
> Dale Carnegie illustrates that since a human’s primary concern is
> themselves, you must show how something relates to them in order to
> convince them.

I'll dare plug in a similar piece I wrote about FOSS, which is
obviously valid also for marketing Ubuntu:

“How to turn into Free Software supporters people who couldn’t care
less” (http://digifreedom.net/node/103):

>Help people to do what really interests them 
>
>Since most people would rather die than write or study software
>source code, it is actually counterproductive to promote software
>"because you can modify it yourself and be part of its community".
>Look for really practical advantages which can be enjoyed every day
>by the person you want to convince.

Ciao,
        Marco Fioretti
-- 
Your own civil rights and the quality of your life heavily depend on how
software is used *around* you:            http://digifreedom.net/node/84

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