On 29/05/08 01:02, John Botscharow wrote: > I'm going to start a new thread here as the first step in creating a > marketing plab for the team: > > We need to define who we are and to define who we target. And all that > has to start with our BROAd mssion of Fixing Bug #1 > > Who we are: these are starting points I feel are essential. My comments > or questions are in brackets. Once we get this part clarified, it should > on the wiki page. I'll do if there is no one speifically assigned to do it. > > Comments? Suggestions? > > Marketing Team Mission Statement > > We are a group of Ubuntu users who have voluteered to help increase > Ubuntu's share of the operating system market through various methods > uncldung but not limited to the sharing of information, advocay, > education, and ??? > > We are a resource for other Ubuntu teams, especially the LoCos, and will > assist them in their efforts to recruit and inform. We respect the > autonomy of the LoCos to decide their own course of action and will > assis them in whatever way each LoCo feels is appropriate for them. > > Our target market is [this is the tricky one!] all individuals and > groups who use computers, with a special emphasis on Windows users. > [Since we are trying to break Microsoft's monopoly of the market, we > really should target their users] > > We will establish a liason with Canonical's marketng department to > coordinate our respective efforts and to facilitate the flow of > marketing informationbetween the Ubuntu communiy and Canonical. > > Yes and no. All good, except for our target market.
The target market is in my opinion Ubuntu, that is as you say, we are a resource for Ubuntu teams, especially the LoCos. I'm not sure if the above statement is clear enough and it can be misconstrued, so I'll try to elaborate. The people who we want to get the message to, that is those we want to tell about Ubuntu are what you describe, fair enough, but that's the equivalent of saying - anyone can be our customer, and while true, it's not a plan for marketing unless you have unlimited funds. The thing that the Ubuntu Community already has is people who know about it - never enough of those - but far more and wider dispersed than most organisations and communities. What it doesn't have is a plan. That's where this team comes in. If the marketing team specifically targets the existing Ubuntu Community, and LoCos and Ubuntu-Team leaders seems like a sensible place to start, then all of the Community can build on each others efforts, just like we do to write software. Your code is patched by my code which is patched by their code which makes it better. As I wrote in my previous message, this team can be "the kernel of ubuntu marketing". -- Onno Benschop Connected via Optus B3 at S31°54'06" - E115°50'39" (Yokine, WA) -- ()/)/)() ..ASCII for Onno.. |>>? ..EBCDIC for Onno.. --- -. -. --- ..Morse for Onno.. ITmaze - ABN: 56 178 057 063 - ph: 04 1219 8888 - [EMAIL PROTECTED] -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
