I'm sorry, I'm kinda doing a stream of consciousness thing here, and I'm top posting more than I should... :-)
What type of audience is it? We need to know that in order to craft a message that will appeal to them. If they are tech saavy, obviously, the script will need to be a much different message than if they are not. Also if they are generally familar with OSS and Linux that is another very different message. The problem we have with on-air radio stations in the states is that they are struggling to make money right now, so that stations of any significant listenerships are not willing to do much free with non-profits (plus you have to be a registered non-profit entity to qualify anyway). The best way to get good rates is to ask for midnight to midnight non-dayparted spots. Frequently you can get them for next to nothing, unfortunately most of your ads run in the overnight time slots when there are very few listeners. This would be a good one to try to tie in Canonical's marketing department, especially since they may want to give some kind of script approval (or suggestions!) before these ads run, because of the trademarks. Is Gerry Carr still in charge of marketing over there? We should perhaps email him to see what his thoughts are. If you like, I will be more than happy to contact him. If you want to, his email is [email protected] 2008/12/14 Christopher Swift <[email protected]> > Absolutely! Ubuntu podcasters already have the skills for the job. Of > course if/when we get the ad written up, I think that we should make a post > in our locale mailing lists, for example Ubuntu-UK, with copies of a > transcript and seperate mp3/ogg files that can be combined to make the final > piece, allowing room for translations or indeed accent differences with the > US. And then hopefully, it'll be a viral ad on many people's internet and > even local radio stations. I intend on contacting one and see if in my area > they have lower rates for non-profit radio adverts and then hold a > fund-raiser for my local Linux user group to cover it. Podcasters could be great for this. They have the tools and the interest to make great sounding spots. As far as on-air, expect to spend some money if you want these to run in prime time (6am - 7pm). On the bright side, most radio stations will write and produce the ad for no extra charge (at least here in the US). > But before we get carried away, I'm going to spend this week working on > drafts and I would be eternally grateful if you have an idea and post it > even if your email just contains the words "I'm a PC, I'm a Mac". No, I am > not intending for it to be in that style but if you said that I'd get the > picture asap. I'll be posting for some volunteer jobs if anyone's interested > however. I really think we need to see the demographics before we start putting together the message. > > Thanks for reading, > Christopher Swift <[email protected]> > > On Sun, Dec 14, 2008 at 11:27 PM, Chris Rowson < > [email protected]> wrote: > >> >> >> On Sun, Dec 14, 2008 at 11:19 PM, Christopher Swift < >> [email protected]> wrote: >> >>> I've spoken to the station owner, they have two servers on which they >>> broadcast the radio on. They've said as Ubuntu is a non-profit organisation >>> they have no problem advertising it for free and we can have any length >>> advertisement slot. I'm now in the progress of explaining Ubuntu and OSS. I >>> need to contact another person to get the demographics but they have said >>> that there are roughly 500 people always tuned in with of course peaks at >>> certain times of the night and day. >>> >> Can they rotate different messages and can they position them in different time slots? Will they fit them, where ever they can, or will they commit to certain hours... And what kind of frequency can we get? If this is one message, one time, it really isn't going to accomplish very much. The human brain has become so desensitized to ads that you have to hit the listener at least three times for them to retain the message. > >>> By the thanks for your interest Bret, I obviously won't be able to do >>> this alone, I'm a student of science and not of media :P >>> >>> On Sun, Dec 14, 2008 at 10:35 PM, Bret Fledderjohn < >>> [email protected]> wrote: >>> >>>> What are we looking at, a :10 second, :30 second, or :60 second spot >>>> (commercial)? Also, it is only a one spot, one time deal? It's going to >>>> be hard to generate a large response off one ad, especially on a small >>>> station like that. I'd be interested in the listener habits (How long they >>>> spend listening, and when) and demographics (age, sex, other stats, >>>> employement, etc). If this is an on-air station, they should have some >>>> Arbitron numbers (ratings) which can shed some light on that info. >>>> >>>> I don't know if there is any radio ads floating around (although I doubt >>>> it), I'd be willing to help out. I've worked in radio advertising for >>>> about >>>> 4 years (selling), but I have written several spots as well. >>>> >>>> Regardless, I'd love to hear how this turns out! >>>> >>>> Bret >>>> >>>> >>>> 2008/12/14 Christopher Swift <[email protected]> >>>> >>>>> Hello, I am searching for some advice on radio advertising for >>>>> Ubuntu-Marketing. I have found out that I can get a free radio slot on a >>>>> community radio station so I am trying to make the most of it. The >>>>> community >>>>> has roughly 48,000 members and I'd hope that 10% listen to the radio daily >>>>> so that gives me room for about 4800 to listen to the adverts. I am >>>>> searching for a pre-composed radio advert for Ubuntu; if this is not >>>>> possible or simply doesn't exist yet then I am willing to try and >>>>> co-ordinate an attempt to setup a recording myself. >>>>> >>>>> If you are able to help out, whether it be with an existing advert or >>>>> perhaps with voiceovers or help with the radio advert script or even sound >>>>> editting I'd be fully greatful. Hopefully if it gets done, we can release >>>>> it >>>>> under the GPL 2 licence or other for other Ubuntu users to freely use on >>>>> their respective sites/stations. >>>>> >>>>> If you have any ideas, please mail them back to me (and the rest of the >>>>> list). No matter how silly it sounds ;-). I hope that we can set off and >>>>> really make this work. >>>>> >>>>> I look forward to hearing from you, >>>>> >>>>> Christopher Swift <[email protected]> >>>>> >>>> >> >> Have you thought about approaching any Ubuntu podcasters? >> >> Chris >> >> > > -- > ubuntu-marketing mailing list > [email protected] > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > > -- - Bret
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