I think we should focus on our audience, which is unlikely to be very
mainstream. Primary views will come from current users and those in the
technology community. Thus, there are two goals that should be accomplished.
The first is to rally or inspire our community. The second is not to push away
those who know of Linux, but do not use it for one reason or another (ie.
"power users" of other OSs".
To accomplish these goals while still having some appeal to the mainstream is
difficult but possible. I think for example that we should focus on the "Linux"
as a whole rather than just Ubuntu because it will conflict with the first
goal. It will rally the Ubuntu community but others might not be so pleased.
Secondly, by making it a "competitive ad" such as the "I'm a Mac" ads, it will
conflict with goal number two. Thus I beleive we need to do a "the power of we"
ad. The ad would for example show case open source principles, but more also
show that open source and Linux work with propratiary OSs (dual booting, VMs,
etc.), softwate and drivers.
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