On Thu, Jan 01, 2009 at 09:03:30AM +0600, Shahriar Tariq wrote: > On Wed, Dec 31, 2008 at 8:07 PM, Chris Rowson > <[email protected]>wrote: > > > "I am Ubuntu and I arrest criminals......." (for example showing a > > policeman with his laptop) > > "I am Ubuntu and I predict the weather......" (for example showing someone > > at a university using Ubuntu to run a research project) > > > > You get the general idea... I'm just a bit worried that saying I am <insert > > name here> and I am Ubuntu might get a bit repetitive. I think that people > > might be more interested in what people are/do than in what that person's > > name is. > > > > > I forgot to send it to Ubuntu-marketing mailing list.. so sending again... > > > > Since its a free world I could not resist myself from expressing my point of > view. I'm a Marketing Major student (though have not graduated yet, > expecting this Summer). Thus I can say I know a bit about presenting a > product to the audience. > > From my point of view Hi I'm mac & I'm Pc ad from apple & ms was nice, > that's a good marketing strategy to represent themselves. However we can not > always follow what the market leaders are doing at the moment. Because > Ubuntu Linux is still in the growth stage while MS & Apple have developed > both their product & market to Matured state. Both Apple & MS have presented > their products to their respective markets for years creating brand > (product) awareness among the mass. > > We can put this idea in this way, 9 out of 10 people knows what is Windows > XP/Vista & What is Mac Leopard. While at the same time if we ask same people > about what is Ubuntu Intrepid Ibex, this rate will go down perhaps to 2-3 > out of 10 and in some country (like mine) it's less than 1 out of 10. (all > values are assumption, but I am sure it's close to these) > > In this case "I am Ubuntu" campaign is just a "ME TOO" campaign. This will > confuse general user even more since they are not yet aware of what is > Ubuntu. Instead we should represent Ubuntu as in "I use Ubuntu" campaign > like Chris Rowson suggested. > > May be, > > Hi I'm Shahriar, I'm a marketing student and I use Ubuntu everyday for > educational purpose. > or > Hi I'm X, I'm webdesigner and I use Ubuntu everyday for developing sites for > my clients. > > Presenting Ubuntu as what we can use it to do, User representing Ubuntu from > diversified occupation. This way people will have idea what they can use > Ubuntu for and whether Ubuntu is right for them. > > Personally I really don't think "I'm Ubuntu" will have much effect on > general user.. oh this is just another parody of Mac & Windows commercial... > > > I hope you would consider "I use Ubuntu" instead of "I'm Ubuntu" campaign > > Have a nice day & Happy New Year :)
From what I can gather from what Jacob's written on-list and in private, the original "I am ubuntu" wording is meant for the first video, to grab the users attention and make them think "Oh, ok, Ubuntus like those others" - then, from there, there will be other video testimonials which go into further detail :D
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