Just throwing some stuff out there: - "Does Ubuntu need a commercial? Would the benefits outweigh the costs? What would be the objective of a commercial? Could the objective be met any other way?"
If Ubuntu would find it valuable to have a commercial, wouldn't they have developed one already? Perhaps that's a question to ask Shuttleworth himself. In regards to cost, if certainly there is a way to make a 20 second commercial for cheap. I'll agree it is ideal to have an experienced Producer, the right equipment and fantastic filmography, but given movies like Paranormal Activity and Blair Witch Project have been made for dirt cheap, I'm not convinced those things are required for success. A winning commercial may simply be one with the right "vision", strategy, and killer script. Also, the statistics for TV Ad campaign success is horrible. That said, seeing as how so many people don't know about Ubuntu, it may be the one commercial that has more success than the average commercial. Perhaps the first step is to prepare some sort of letter of intent that could be mailed to as many bloggers, individuals, user groups and organizations you can think of. This letter would explain the idea and request support, whether it be in skills, equipment, professional advice, or even money. With luck, the letter would make its way into the hands of the "right people". Such a letter is a sales pitch. It's going to have to be perfect. One last thing. Search Google and see who else has the same desire of making an Ubuntu commercial. This thread from 2005 came up: http://ubuntuforums.org/showthread.php?t=41771 Jared On Sun, Jan 31, 2010 at 5:28 PM, Martin Owens <[email protected]> wrote: > We've looked into it here in Boston, > > The first part is development, you need to make an advert which is well > produced and attractive and that's no easy task, designers and marketers > are needed really. But I'm sure loco people would understand the wants > of people through their experiences too. > > Then production, you need a film crew, equipment, actors and locations. > Hopefully someone who's really good at organising everything to be > producer and someone who really knows what the feel of the advert is > going to be like to be director. > > Then you get buying TV slots, this does seem quite expensive and it's > likely we'd have to raise the money somehow. It'd help if businesses > would step in and help with these costs, should a good enough advert be > produced. Getting money from users is like getting blood from a vampire > stone. > > Do keep everyone in the loop about what your plans are and if you create > a special mailing list to do tv adverts. > > Martin, > > On Mon, 2010-02-01 at 00:14 +0000, Liam Wilson wrote: > > Hey everyone; > > > > I know this has probably been brought up countless times before, but > > there's been talk on the Ubuntu-uk mailing list to possibly create a > > TV advert to coincide with the release of Lucid Lynx. Now, the > > response has been somewhat serious, I think, and I think we could > > possibly get enough funds to show it on the British TV channel, ITV. > > > > I'd just like to know your thoughts on this, and any experiences any > > of you may have had with this sort of thing? > > > > > > Many Thanks; > > > > Liam > > > > -- > ubuntu-marketing mailing list > [email protected] > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >
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