Hi, Dropped into the IRC channel some weeks/months back and was pointed in this direction to get more of an idea what you guys were all about and to introduce myself, so here I am. My name's Mark but friends call me Munch and I'm a keen and enthusiastic Linux n00b, currently spending most of my PC time running Ubuntu Ultimate Edition. Active on the UE forums and actively trying to breathe some life into a Facebook group for Ubuntu users in Birmingham.
The TV ad is a very exciting idea - there are already enough videos out there to make a helluva good community compilation on almost zero budget... Can offer audio-editing expertise and some examples of my previous work... Apologies for the rambling nature of all this. Bye for now! --- On Tue, 2/2/10, [email protected] <[email protected]> wrote: From: [email protected] <[email protected]> Subject: ubuntu-marketing Digest, Vol 50, Issue 2 To: [email protected] Date: Tuesday, 2 February, 2010, 12:00 Send ubuntu-marketing mailing list submissions to [email protected] To subscribe or unsubscribe via the World Wide Web, visit https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing or, via email, send a message with subject or body 'help' to [email protected] You can reach the person managing the list at [email protected] When replying, please edit your Subject line so it is more specific than "Re: Contents of ubuntu-marketing digest..." Today's Topics: 1. Re: Creating an Ubuntu TV advert (jared prins) 2. Re: Creating an Ubuntu TV advert (Martin Owens) ---------------------------------------------------------------------- Message: 1 Date: Mon, 1 Feb 2010 12:16:31 -0700 From: jared prins <[email protected]> Subject: Re: [ubuntu-marketing] Creating an Ubuntu TV advert To: Liam Wilson <[email protected]> Cc: [email protected] Message-ID: <[email protected]> Content-Type: text/plain; charset="iso-8859-1" Just throwing some stuff out there: - "Does Ubuntu need a commercial? Would the benefits outweigh the costs? What would be the objective of a commercial? Could the objective be met any other way?" If Ubuntu would find it valuable to have a commercial, wouldn't they have developed one already? Perhaps that's a question to ask Shuttleworth himself. In regards to cost, if certainly there is a way to make a 20 second commercial for cheap. I'll agree it is ideal to have an experienced Producer, the right equipment and fantastic filmography, but given movies like Paranormal Activity and Blair Witch Project have been made for dirt cheap, I'm not convinced those things are required for success. A winning commercial may simply be one with the right "vision", strategy, and killer script. Also, the statistics for TV Ad campaign success is horrible. That said, seeing as how so many people don't know about Ubuntu, it may be the one commercial that has more success than the average commercial. Perhaps the first step is to prepare some sort of letter of intent that could be mailed to as many bloggers, individuals, user groups and organizations you can think of. This letter would explain the idea and request support, whether it be in skills, equipment, professional advice, or even money. With luck, the letter would make its way into the hands of the "right people". Such a letter is a sales pitch. It's going to have to be perfect. One last thing. Search Google and see who else has the same desire of making an Ubuntu commercial. This thread from 2005 came up: http://ubuntuforums.org/showthread.php?t=41771 Jared On Sun, Jan 31, 2010 at 5:28 PM, Martin Owens <[email protected]> wrote: > We've looked into it here in Boston, > > The first part is development, you need to make an advert which is well > produced and attractive and that's no easy task, designers and marketers > are needed really. But I'm sure loco people would understand the wants > of people through their experiences too. > > Then production, you need a film crew, equipment, actors and locations. > Hopefully someone who's really good at organising everything to be > producer and someone who really knows what the feel of the advert is > going to be like to be director. > > Then you get buying TV slots, this does seem quite expensive and it's > likely we'd have to raise the money somehow. It'd help if businesses > would step in and help with these costs, should a good enough advert be > produced. Getting money from users is like getting blood from a vampire > stone. > > Do keep everyone in the loop about what your plans are and if you create > a special mailing list to do tv adverts. > > Martin, > > On Mon, 2010-02-01 at 00:14 +0000, Liam Wilson wrote: > > Hey everyone; > > > > I know this has probably been brought up countless times before, but > > there's been talk on the Ubuntu-uk mailing list to possibly create a > > TV advert to coincide with the release of Lucid Lynx. Now, the > > response has been somewhat serious, I think, and I think we could > > possibly get enough funds to show it on the British TV channel, ITV. > > > > I'd just like to know your thoughts on this, and any experiences any > > of you may have had with this sort of thing? > > > > > > Many Thanks; > > > > Liam > > > > -- > ubuntu-marketing mailing list > [email protected] > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -------------- next part -------------- An HTML attachment was scrubbed... URL: https://lists.ubuntu.com/archives/ubuntu-marketing/attachments/20100201/4f3f9b90/attachment-0001.htm ------------------------------ Message: 2 Date: Mon, 01 Feb 2010 17:51:27 -0500 From: Martin Owens <[email protected]> Subject: Re: [ubuntu-marketing] Creating an Ubuntu TV advert To: jared prins <[email protected]> Cc: [email protected] Message-ID: <1265064687.2672.13.ca...@delen> Content-Type: text/plain; charset="UTF-8" On Mon, 2010-02-01 at 12:16 -0700, jared prins wrote: > I'll agree it is ideal to have an experienced Producer, the right > equipment and fantastic filmography, but given movies like Paranormal > Activity and Blair Witch Project have been made for dirt cheap, I'm > not convinced those things are required for success. A winning > commercial may simply be one with the right "vision", strategy, and > killer script. Those movies you mentioned all had producers and directors. These are just people like you and me we set jobs, normally volunteer jobs too. Just because they get fancy titles, doesn't mean the job is expensive to do right. Martin, ------------------------------ -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing End of ubuntu-marketing Digest, Vol 50, Issue 2 ***********************************************
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