Firefox has done the work already in proving Free can be better quality.

Leverage existing projects that people can recognize and create a way to
associate them with FOSS and Ubuntu.

I would suggest you would probably have better success in doing it as a FOSS
based initiative that a specifically Ubuntu related one.

-Matthew Lye

You can do anything you set your mind to when you have vision,
determination, and and endless supply of expendable labor.
<No trees were harmed during this transmission. However, a great number of
electrons were terribly inconvenienced>


On Mon, Feb 8, 2010 at 4:57 AM, Randall Ross <[email protected]> wrote:

>  Exactly!
>
> Here are a few groups that come to my mind:
>
> 1) The *curious progressives*. The ones that crave societal change and are
> open to change that benefits all.
> 2) The *under-served*. They haven't quite figured out how to make their
> computers work for them and just want something simple.
> 3) The *angry*. They're absolutely sick of M$ and getting ripped off,
> viruses, etc.
> 4) The *trend-setters*. They want the leading edge. They want to be way
> out front. ("Think Different")
>
> Cheers,
> Randall
> Ubuntu Vancouver Buzz Generator.
>
> On 10-02-07 08:21 AM, [email protected] wrote:
>
>   Couldn't agree more Jared, this assumption is one I get really sick of:
> "yes, but how CAN it be better if no one wants to fleece me for it?"  The
> profile of this type is a man; 30something; who "knows computers" (windoze)
> because he can use one at work; drives a frequently modded car with hundreds
> of expensive extras he doesn't need and who wears last season's designer
> everything.  He has entrenched small "c" conservative views and would have
> defended Vista all the way up to the release of 7.  He is emphatically NOT
> about early uptake of new tech unless produced by established companies with
> a lot of existing market-presence.
> I s'pose he's basically the bad parts of both characters in the "i'm a
> PC/Mac" ads.
>
> Is he really the guy we want to reach?  He's not going to be an Ubuntu user
> until it is SOLD to him in the traditional sense of the word, money and
> all.  Unless the landscape changes around him and he sees other people
> getting more from their machines for less.  I was thinking we need to work
> out, say five specific types of users we want to aim at and make specific
> ads that are tailored for them.  Any ideas?
> --- On *Sun, 7/2/10, [email protected]
> <[email protected]><[email protected]>
> * wrote:
>
>
> From: [email protected]
> <[email protected]><[email protected]>
> Subject: ubuntu-marketing Digest, Vol 50, Issue 6
> To: [email protected]
> Date: Sunday, 7 February, 2010, 12:00
>
> Send ubuntu-marketing mailing list submissions to
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> Today's Topics:
>
>    1. Re:  Creating Viral Videos - Who's interested? (jared)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Sat, 06 Feb 2010 09:12:28 -0700
> From: jared <[email protected] <http://mc/[email protected]>>
> Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
>     interested?
> To: alan c 
> <[email protected]<http://mc/[email protected]>
> >
> Cc: 
> [email protected]<http://mc/[email protected]>
> Message-ID: <1265472748.31645.18.ca...@krypton>
> Content-Type: text/plain
>
>
> The problem with some people is that they might think "It's so good it
> cannot be free".
>
> So possibly part of the message may need to be HOW something so good can
> be free.  Maybe highlight the volunteers around the globe.
>
> Speaking of globe, it might also be good to highlight that it's not just
> the OS that is so good, it's the global movement that users get to be a
> part of that's also good.
>
> Jared
>
>
>
> On Wed, 2010-02-03 at 18:36 +0000, alan c wrote:
> >
> > Make a humorous fantasy advert for a computer system, so good it
> > cannot be true.
> > (But in fact it is true it is Ubuntu!)
> >
> > --
> > alan cocks
> > Ubuntu user
> >
>
>
>
>
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