On Wed, 2010-02-24 at 10:55 -0600, John Vilsack wrote: > https://wiki.ubuntu.com/MarketingTeam/Meetings/Minutes/2009-11-12/UCMT_Restructure-Proposal
First I have to note that I see a general problem with the term marketing. Out of Product, Price, Place, Promotion, it seems to me that only last is something that can happen outside Canonical. Corporate management is not open to the community. Then, marketing has to some degree a stigma of being about deception and creating requirements that are aimed at maximizing profit while tending to infer with proper engineering and design. All shine and no substance. I think it should be called promotion or advocacy, with a matching scope. I'm sure the list is full of people who know better, take this just as an outside view with a deliberate amount of ignorance ;p > Structure > 1. Setting the "message" that needs to be the focus of each release > 2. Helping projects that have a relationship work together > 3. Unifying the communication between Development and Marketing > 4. Delivering detailed project plans, tasks, and ideas > 5. Getting resources to projects that should have our support > 6. Providing access and information upstream and downstream > 7. Continue to refine the overall infrastructure of the Marketing team 1. is part of what I call design. 2 to 6 are inflating the importance of a single team, scope creep, trying to be everywhere, taking on jobs already handled by others. > Creation > Once the ideas are on paper, its time to let the artists, wordsmiths, > and even the programmers take over! Creation is the production > facility that takes the raw product that comes out of structure and > refines it into beautiful media that represents Ubuntu well. > > The first major paradigm change, The arm of Ubuntu dedicated to Art > should be rolled into this area. After all, the look and feel of > Ubuntu itself is our largest marketing tool, and its important that we > foster some of the talent in those areas into helping with other > things. > > Creation encompasses wallpapers, logos, themes, fliers, posters, > banner advertisements, badges, commercials, point of purchase > displays, how-to videos, blog postings, press releases, and so much > more. > > Every piece, byte, and graphic should be uploaded, indexed, and hosted > on a site such as what's been done with SpreadUbuntu. I'm active in ubuntu-artwork. I'm thrilled by your idea of having "marketing" swallow all that. But seriously, it's a shame that there is no connection between the artwork-team and SpreadUbuntu. I would guess that few artists and designers would look to marketing for artwork and design ... > Cultivate > Blogs, public events, release parties, meet-ups, posting on community > forums (Ubuntu's or another), your posts on social media...all of > these contribute to the cultivation of our unified voice. The work > the LoCos do is a HUGE part of this cultivation, and we should be > offering all of the support we can. This seems to me like what you should focus on. > Support The next thing that should be handled somewhat independently and surely outside of the scope of this team. -- Thorsten Wilms thorwil's design for free software: http://thorwil.wordpress.com/ -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
