A couple of days ago somebody suggested we should try a more traditional approach to marketing, to join efforts with the more common "grows organically" approach.
I propose we do it, but we first have to know our cards. They are the radios, video channels, LoCo Teams and social sites, all the people trying to market Ubuntu on their own initiative, the LoCo teams are easily reachable but what about the rest? They are all scattered, and sometimes is hard even to know who is the contact of a certain site. We have to gather all the people behind Ubuntu mass communication tools, so that we are able to give a sense of direction to everyone. To do it we should contact all the admins we can and make a list of all the ones willing to help, with their name, mail and the link to the site, channel or whatever they manage; then we could do a lot of things. First and most importantly we could offer a guideline for people wishing to promote Ubuntu since many sites make common mistakes, that really don't help Ubuntu. Second we should offer updated material and news to use on the sites, including artwork and revised information about Ubuntu. And finally we could contact them periodically to publish communicates across all the sites, we could gather them on launchpad or even facebook! and have all the admins meet and also it would give us the tool to reach them all easily. Once we reach this step, we would finally have the tool to organize all the sites on the net, and we could do a lot of things, if we organized everyone we could forward whatever we wanted to get it published simultaneously on all the sites. -- Lisandro H. Vaccaro
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