Hey Lisandro, I don't think it's just that we haven't volunteers, I think that' the wrong way to look at the problem. We do actually have lots of people doing lots of different things.
The key is that they're rarely talking to each other about what their doing. The other people, people in LoCo groups and other communities. They don't have a way to express what they need out of marketing either. Who knew there was a facebook group? Well I could have guessed there was, but did I know it was being run by someone enthusiastic who was even on this list? Fact is that a global strategy would need an authority like Canonical that we just don't have. I'm concerned Canonical don't want to do marketing, not even social media. If they did they'd have a little more structure and a lot less vague sentiment. I know Mark talks about word of mouth and such, but it's concerning that what those mouths are mainly wording are inaccuracies and undefinable characteristics about software which is made in ways most of the brains attached those mouths don't really understand. If we want a solid marketing push, it's going to need to be the community which does it and it's probably going to need us agreeing on a set of sentiments. We might not be able to get everything branded the same or worded exactly, but we shouldn't be still discussing the wording of "Free and Open Source" and the misuse of the "Linux" brand to describe an operating system. These are solved marketing problems. And yet, so many people aren't listening to Randall Ross and myself about the importance of coherence and not letting our own baggage clutter up our external communications to the wider public. Perhaps we should have a "Marketing Pledge" and some sort of location where we can discuss non-solved communication problems and list the ones that are already very solved. It would basically fall down to each person to abide by and structure their communication in the ways documented then get each loco leader on board and work our way out of the hole from there. Just throwing that out there, I've put no extra thought into it other than that. Martin, On Mon, 2010-08-09 at 01:03 -0300, Lisandro Vaccaro wrote: > I think it can be done, a coordinated approach I mean, the problem is > that people tend to believe that you can just post an idea and > somebody will quickly come and make it real. It doesn't work like > that, while this is a community projects are born of individual > initiative, then later people will aid and the project will become a > conjunct effort but it won't take out if somebody doesn't walk the > first steps. Right now we have a lot of ideas but without volunteers > those ideas will never see the light. > > I'm encouraging people to contact Ubuntu sympathizers working in news > sites and social networks across the net so that we can build a > database. > -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
