On 22/09/11 16:11, Alan Lord (News) wrote:
On 22/09/11 10:50, alan c wrote:
The FLOSS world's lack of competence, or even appetite, for publicity
or marketing is the elephant in the room.
i don't think we lack competence just the ability to find people who can
work together to produce a common set of materials and actually keep
these up to date, there is some great material out there but its out
of date and usually in a format that is hard (for me anyway to edit.
i can show kids my netbook adn tell them about alternatives but unless
there is a proper support structure out there its going to be hard to
get them to try it, as they need help when they need it even with
windows floss software.
paul
)1) FLOSS, GNU/Linux etc, 'marketing' is pretty well non existent
compared to non free products. 'I advertise, therefore I exist'
(apologies to Descartes).
2) Of all things, marketing is -very- unsuited to the free libre,
distributed model.
It isn't "marketing" per se that's the issue. It is, plain and simply
money.
I read an article somewhere several years ago about how much money is
spent on advertising/marketing by commercial software vendors. It was
something extremely high, like 50% (I think it may have been more) of
their entire REVENUE was spent telling people why they should buy
their products, and 10% or so was spent on actually making the product...
To market something successfully costs a great deal of money. Free
Software, because of how it is produced and delivered, will never have
the kind of budgets that MS/Oracle/INSERT VENDOR_OF_CHOICE_HERE have
to spend.
--
Paul Sutton Cert SLPS (Open)
http://www.zleap.net
17th September 2011 - Software freedom day
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