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King Tut Exhibit Could Prove to Be Gold Mine

December 3, 2004
 By REUTERS 



 

Filed at 11:45 a.m. ET 

LOS ANGELES (Reuters) - The gilded treasures of King
Tutankhamun are on their way back to the United States in
what could prove a gold rush for Egypt and big business. 

``Tutankhamun and the Golden Age of the Pharaohs'' starts a
27-month tour of the United States in June 2005 that will
mark the first return here in more than two decades of the
precious artifacts buried with the mysterious boy king. 

The exhibit is twice the size of the late-1970s King Tut
global tour which launched an era of ``blockbuster'' museum
exhibitions. This year's version will charge up to $30 per
ticket and give corporate backers a share in the profits,
heralding a new trend in partnerships between private
companies, museums and the antiquities' home countries. 

``It is a new business model. It seems like a lot of
museums have trouble financially in organizing major
exhibits. The costs are getting really exorbitant,'' said
John Norman, president of Arts and Exhibitions
International, one of the companies providing the funding. 

AEI is joined by Anschutz Entertainment Group, which
operates sports stadiums, promotes pop concerts and
theatrical productions, and National Geographic magazine. 

The three entities will finance the entire costs of
shipping, designing, installing and marketing the King Tut
exhibit, and share profits with participating museums and
Egypt's Supreme Council of Antiquities. 

The concept is a major departure from the more
philanthropic business sponsorship of the arts that gave
new life to orchestras, theaters and art galleries in the
late 20th century. 

Zahi Hawass, secretary general of Egypt's Supreme Council
of Antiquities, said he hoped Egypt would clear about $10
million in each of the four U.S. cities hosting the
exhibit. 

Hawass said the money will go toward building a new Grand
Museum in Cairo as well as preserving other ancient
Egyptian monuments such as the Pyramids and the Sphinx. 

Tutankhamun ruled Egypt more than 3,000 years ago from the
age of eight until his death as a teenager. His tomb,
packed with golden treasures, was discovered in Luxor's
Valley of the Kings in 1922 by British archeologist Howard
Carter. 

Organizers expect that up to three million people will
visit the coming U.S. exhibit, which is commanding some of
the highest ticket prices ever seen. Tickets for the an
adult range from $15 to $30 dollars on the first stop at
the Los Angeles County Museum of Art. 

Organizers defended the price, comparing it to the cost of
a movie and dinner, or a ticket to the theater or a pop
concert. 

``Where can you go as an adult for $30 and see ancient
Egyptian artifacts that are valued at over $650 million?,''
said Norman. ``It is unfortunate that museums can't be free
anymore, but those are the economics.'' 

http://www.nytimes.com/reuters/arts/entertainment-arts-tutankhamun.html?ex=1103121474&ei=1&en=95f3e0d403fbda12


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