Paying heavily for courtesy gone awry

Story by MWENDE MWINZI /Talking Point
Publication Date: 6/26/2005


Her guest menu differs from Thailand’s but only in its details. Fly into
Hawaii and you will be greeted by beautiful women with sweetly scented
lays. Arrive in Punta Cana, a Dominican Republic beach resort area and
you will be greeted by the same warmth – beautiful women, some handsome
dancers and a photo opportunity that marks the beginning of a memorable
time. Two fairly simple, inexpensive ways to create a lasting good
impression, right? 

One would think so but arrive in Nairobi and your experience will be
shockingly different particularly if you are a visa bearer first
greeted by an unbearably long and slow winding line. Though we export
flowers, none adorn the airport and though we have great dancers, none
entertain – not even in the day.

The Jomo Kenyatta International Airport is cold, aesthetically boring,
culturally inept and it lacks simplicities such as piped music and
adequate seating. Yet we don’t seem concerned – at least not on an
urgent basis because as some see it, Kenya continues to ride high on
soaring tourist numbers. Why fix it if it ain’t broke?

But we should fix it if only for one reason – further damaging this
first impression is the unacceptably high rate at which airline
carriers are delaying luggage almost without apology or concern for
individual itineraries. Having lost my luggage over six times including
my last four trips, I speak from experience and with frustration.

And I am not alone. There are many whose feet have worn these shoes and
who out of principle will no longer fly this notorious airline carrier
– a carrier inefficient and disdainful of its African route despite its
profitability. Wonder who I am referring to? A visit to the airport for
a look at the carousels and long faces will answer that in no time.

British Airways, it is reported, loses about 18 bags per 1,000 and it
pays customers an average of about $100 per lost piece of luggage.
Little amount considering a simple pair of jeans costs half of that but
what about compensation for luggage delayed or items damaged and does
one have to fight for compensation or does the airline – of its own
volition – reimburse such claims? Therein lies the trick – the decision
on who gets the full amount or who deserves a compensatory perk. 

Once cocky enough to believe in its invincibility , British Airways is
now rethinking things – and its profit margin – something slipping in
the emergence of stiffer competition and dips in the airline’s
popularity. 

Challenged by an almost 60 per cent increase in fuel prices and further
hurt by a baggage disaster that saw 11,000 bags lost following a strike
last year, the airline is finally reacting by considering the adoption
of the Radio Frequency Identification (RFID) system. 

The technology hopes to circumvent baggage loss due to sticker bar code
damage or misreading by inserting chips rather than bar code labels on
luggage which occasionally come unattached in transit. But will the
airline, which hopes to save an estimated $732 million from RFID
recover lost customers?

As an airplane stewardess rinsed out a used glass and poured me tap (not
bottled) water last week, I couldn’t help but wonder, do airline staff
not realise that it is us, their passengers, that pay their salaries
and that we have options? "Oh I am sorry but this bottled water is for
the Cabin Crew," she informed me when I challenged her. Ah – such is
life when riding in a coach! Sometimes. 

My connecting flight on Kenya Airways offered me a different experience.
In what many would consider a refreshing approach to service, the
airline took off without delay, offered a good meal, reasonable
entertainment service and had very friendly and courteous staff. No
rinsing out of dirty glasses here. No stressed out passengers. No "I am
sorry but we have no more vegetarian".

It is no coincidence that Kenya Airways profitability is as high as it
is. Owing not just to cost-cutting but also to an increase in
passengers, the airline’s equity over doubled its previous year’s
profitability returning 37.4 per cent from 16.5 per cent. Its profit
margin boasted 9.2 per cent compared to British Airways’ 3.2 per cent.
Its revenues increased by 36 per cent to Sh42.2 billion in the fiscal
year ended March 31. 

Having decided that I am no longer cargo, I am taking matters into my
own hands by paying patronage to only those who benefit us – through
employment and philanthropic means among others. 

There is something nice about flying into Africa with an African accent
coming from the cockpit and there’s something pleasurable about being
served by staff that understand what "service crew" means. Better yet,
there is something right – very right – about being treated like a
first class citizen without having a First Class ticket. It is called
dignity and quite coincidentally, it is available on The Pride of
Africa.
 


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