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Urban Greening and Land Stabilization Efforts Receive $4,000,000 Boost
from Mayor Street's NTI Initiative  

PHILADELPHIA--(BUSINESS WIRE)--Sept. 23, 2003--Mayor John F. Street has
launched a citywide effort with The Pennsylvania Horticultural Society
(PHS) to implement a "Green City Strategy" as part of his Neighborhood
Transformation Initiative (NTI). The $4,000,000 project began in July 2003
and calls for a variety of services to be delivered to neighborhoods over
the next year.

Mayor Street says of the Green City Strategy, "My administration is
committed to greening as an important tool for revitalizing Philadelphia's
neighborhoods. Bringing green space, gardens and foliage into our
neighborhoods is in the original spirit of William Penn's 'Green Countrie
Towne' and makes our neighborhoods more beautiful, desirable and
livable! The Pennsylvania Horticultural Society has designed an effective,
proven strategy for getting the job done. This is a wonderful partnership
for our neighborhoods and our entire city."

NTI is Mayor Street's unprecedented commitment of resources to
neighborhoods. Through NTI, the City of Philadelphia is taking aggressive
action to address physical needs in its communities through better land
management, code enforcement and the elimination of blight. The effort
will also give attention to essential elements such as public safety,
recreation facilities, retail opportunities, transportation, secure
streets, cultural outlets and quality schools that are necessary for a
neighborhood to thrive.

With more than 31,000 vacant lots in the City of Philadelphia, the Green
City Strategy will focus on stabilizing 1,000 parcels totaling more than
1,000,000 square feet of land over a one year period and providing
greening services to areas citywide. This ambitious effort will leverage
the 30 years of experience PHS has in working with public and private
groups to green derelict spaces with the NTI goal to stem the growth of
blight in Philadelphia and begin the process of rebuilding communities.

PHS, through its Philadelphia Green program, has been investing in
Philadelphia neighborhoods since the '70s and is excited at the prospect
of working in close collaboration with the City.

With three decades of expertise in revitalizing communities through
greening, PHS is embracing this opportunity to effect change on a scale
greater than anything it has done before. This new partnership will expand
greening projects, existing workshops, events, training sessions, programs
and redirect them to overlap with other elements of the city's NTI program
to enhance the actions and quality of the city's efforts. The Green City
Strategy calls for three primary focuses of work:

-- Working with the Mayor's Office and key neighborhood stakeholders, PHS
will identify strategic corridors as well as sites adjacent to schools,
churches, commercial and housing developments and gateways for land
stabilization. The work will take place in six target areas located in
Eastern North Philadelphia, Frankford, Mt. Airy, North Central
Philadelphia, West Philadelphia/Mantua and South Philadelphia. The vacant
land work will include clearing land of debris, replacing topsoil,
planting grass seed and trees and erecting post and rail fencing.

-- Outside of the six target areas and along commercial and transportation
corridors throughout the city, a variety of greening projects will be
developed and implemented. These projects include work on neighborhood
blocks, in gardens and parks. A series of educational programs for
residents and community development organizations will support the effort.

-- As an approach to vacant land maintenance, PHS will manage a pilot
program that will test the viability of hiring community organizations to
maintain recently cleared land. More than 50 individuals have been hired
by eight organizations. Participating in the program are: Centro Pedro
Claver, New Kensington CDC, Ready, Willing and Able, Self, Inc., Tioga
United, University City District/Mantua Improvement Assn., Universal
Companies and Village of the Arts.

Recognizing that resources are finite, the site selection process combined
need with the potential for redevelopment. The process also considered
citywide areas where PHS has a proven track record of success with local
community organizations and where the City has committed NTI resources for
demolition, housing preservation, small business development and new home
construction.

Following this initial investment of resources in greening activity,
additional funding will be required to maintain this work and continue
these efforts.

J. William Mills III, President of PNC Bank, a strong supporter of the
Neighborhood Transformation Initiative, also lauds this partnership, "PNC
Bank, as a presenting sponsor of the Philadelphia Flower Show for the last
12 years, has seen the positive effects that Philadelphia Green makes in
the local communities. Proceeds from the Flower Show are used by
Philadelphia Green and invested back in the neighborhoods. It is an
investment we can all embrace."

For information on getting involved or supporting these efforts, residents
are urged to contact their local City Council representative.


PHS
Steven Maurer, 215-988-8833
or
The City of Philadelphia
Mayor's Office of Communications
Barbara Grant, 215-686-6212
or
NTI
Cynthia Bayete, 215-686-2149

Thanks, 

John Ellingsworth
http://ellingsworth.org/john/

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