"Now we want to celebrate the things we see that define our neighborhood: It's international, diverse, progressive, funky, unique, intellectual, cultural," said Eric T. Goldstein, the district's executive director.




     LADY: We at the network want a dog with attitude.
           He's edgy, he's "in your face."  You've heard
           the expression "let's get busy"?  Well, this is a
           dog who gets "biz-ZAY!"  Consistently and
           thoroughly.

   KRUSTY: So he's proactive, huh?

     LADY: Oh, God, yes.  We're talking about a totally
           outrageous paradigm.

           [at the drawing board; Silverman draws a dog]

    MYERS: No, no, no!  He's supposed to have attitude.

SILVERMAN: Um... wh-what do you mean, exactly?

    MYERS: Oh, you know, attitude, attitude!  Uh...
           sunglasses!

     LADY: Could we put him in more of a "hip-hop" context?

   KRUSTY: Forget context, he's gotta be a surfer.  Give me
           a nice shmear of surfer.

     LADY: I feel we should Rasta-fy him by 10 percent or so

           [adds sunglasses, proactive pose to dog]

           [all stare blankly at resulting dog]

    MYERS: Hmm... I think he needs a little more attitude.

           [blackens in dog's sunglasses]

ALL THREE: Oh, yeah, bingo.  Yeah, that's it! There it is,
           right there! I love it!



.........
laserbeam�
[aka ray]



















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