Yeah, but in this instance, Kentucky Fried Chicken did it to downplay the "Fried" part of their name.
Karen Allen


From: Jayfar <[EMAIL PROTECTED]>
Reply-To: Jayfar <[EMAIL PROTECTED]>
To: [email protected]
Subject: Re: [UC] Re: [UC-Announce] Kentucky Fried Chicken ---> KFC
Date: Tue, 19 Apr 2005 13:01:42 -0400 (EDT)

On Tue, 19 Apr 2005, Ben wrote:
>
> A recent trend towards the abbreviation of long commercial titles, as
> demonstrated by other companies' employing shortened forms of their names,
> such as The International House of Pancakes (IHOP) and Howard Johnson's
> (HoJo).


Not really such a new marketing trend. Howard Johnson's has been popularly
known as HoJo for as long as I can remember. There's even a song from the
early 70s by NRBQ (New Rhythm & Blues Quartet), "Howard Johnson's Got His
HoJo Working."

http://www.mp3shits.com/download/download.php?skey=8edcd982114076e3add92e3da1ef0167&key=32745

Cheers,
Jayfar
--

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PhilaDeco.com                              AIM: PhilaDeco
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