While it may well be that the term "University City" is a marketing scheme 
(albeit according to the historical society, one that actually pre-dates the 
construction of my house and most of the houses in my neighborhood), I'm not 
sure that being defined by a marketing scheme is necessarily always a bad 
thing. After all, you don't find indignant Alexandrians complaining "Virginia 
is _NOT_ for lovers! That is a marketing scheme!" 
 
My parents patently refuse to go to West Philadelphia and have not visited 
while I've lived here. Having watched local news for the past 30 years, they 
realize that West Philly is a drug infested cesspool with rivers of blood. They 
may, however, visit me in University City. Is "University City" different from 
59th and Osage? I'll leave it to people more knowledgable to quantify, but if 
someone wants to market my neighborhood as having 37.2% fewer shootings than 
West Philadelphia, having 67.4% more restaurants than West Philadelphia, 18% 
more parks, or whatever, and my friends from college realize that I'm not some 
lunatic living in the Wild West, stepping over bodies to go to the grocery 
store in an up-armored Humvee and they decide to come visit, I'm happy enough 
for the distinction.

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