from the LA Times: Already, the city has "branded" the section of Sunset Boulevard within its boundaries as the Sunset Strip, complete with street banners that say "Sunset Strip — Only in West Hollywood."
The city is now waiting for consultants to come back with plans for how to better market the Strip. The Sunset Strip has long served as ground zero for the unapologetically hip, beautiful and ironic. It's what allows a place like the Standard to sell 40-ounce bottles of malt liquor in brown paper bags for $12. http://www.latimes.com/news/local/la-me-strip8apr08,0,4916372.story?coll=la-home-local It struck me that this is something UCD might want to consider -- selling 40s in paper bags for 12 bucks -- can't get much more hip and trendy than that. -- Ross Bender http://rossbender.org/stealth.html
