Amara Rockar wrote:
The mailing sticker rises again to be rehashed in the pages of CP
http://www.citypaper.net/articles/2007/05/17/schemers-on-the-schuylkill
yes, the article does sound like a rehash -- it actually
repeats the very same speculations that were aired here on
this list (the speculation about how the stickers are in
reaction to a 40 year old marketing scheme, the speculation
about how they must be the work of "young activists who live
in a kind of self-imposed temporary poverty.")
still, it always cracks me up watching the lengths some will
go to in order to explain away those little stickers!
meanwhile, marketing is marketing, branding is branding, and
some quiet little truth of the stickers' message has now
been amplified, ironically, in giant painted letters above
the walnut street bridge: a penn-branded message that links
"Penn" with a tagline "welcome to university city".
as the author says, 'university city' IS a marketing scheme
-- but he doesn't seem to appreciate that it's happening
now, at the same time the stickers are appearing and ucd has
claimed the "leading role in developing, managing and
expanding the university city brand". most of the article
is spent trying to explain how the stickers are in pointless
reaction to a 40-year old marketing scheme, to inevitable
urban changes happening in many cities decades ago...
but then again, the article is entitled, 'schemers on the
schuylkill'... perhaps after all someone at city paper wants
to remind us that we *should* be looking at that painted
bridge, so close to the schuylkill? :-)
..................
UNIVERSITY*CITOYEN
[aka laserbeam®]
[aka ray]
SERIAL LIAR. CALL FOR RATES.
btw, does anyone know if the author of the cp article is the
same andrew zitcer interviewed here?:
http://www.upenn.edu/pennnews/current/2006/033006/staff.html
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