Just to tap a dead horse lightly on the skull: if Zitcer lives here, he is
under no more obligation to interview his neighbors than Ray is or I am,
when voicing his opinion about his own neighborhood. The ability to talk
with one's neighbors is admirable and should make one's opinions about one's
neighborhood stronger. But even social isolates are free to hold forth their
views about their home.
Rhetorical flourishes aside, Zitcer doesn't need to cite evidence
Philadelphians want better schools, better transit, more effective
government and safer, cleaner streets. This is not really "his own marketing
scheme"; it's a wishlist widespread at all levels of society and well
documented.
One useful outcome of this tepid thread, of which I am admittedly in part
guilty, would be for everyone on UC-list to quit using the word "marketing"
as if it were an insult. It sounds great, the first time around, and riles
the blood quite prettily the next time.... Ultimately, though, it leads us
all nowhere. Nobody in America is a marketing virgin, and marketing
abstinence has not been proven to reduce the rate of either STDs or NIDs. So
be polite and cut people some slack while they're marketing, because it
could be you on the poopseat the next time.
It is always in good form to criticize *bad marketing*. That's different.
But you must then spit out what's bad about it. How does it differ from good
marketing, in point of detail? I read posts on UC-list from astute marketing
critics who identify flaws in marketing strategies they don't like. More
power to 'em!
-- Tony West
Ray wrote:
and it's also not likely that zitcer would have interviewed anyone from
the community for opinions, even though he wondered why the stickers were
made. as he puts it, he's "well-educated, gainfully employed and safe"
while some of his neighbors "aren't". also, he assures us, he isn't kept
awake at night thinking about what to call the neighborhood (which we can
believe, especially after he's taken the trouble to write all this for the
city paper).
the main thing, though, is that zitcer himself already had his own
marketing scheme to promote, not anyone else's: "The marketing campaign we
need to conduct is one in which we demand and work for better schools,
better transit, more effective government and safer, cleaner streets." and
with marketing like that, who needs photo evidence or corroborating
community opinions?
----
You are receiving this because you are subscribed to the
list named "UnivCity." To unsubscribe or for archive information, see
<http://www.purple.com/list.html>.
