Make us safer? I thought they made us look like an appendage to Target or IKEA. Why pay retail when the attractive nuisances of UC provide better and often easier pickings than lesser neighborhoods?
Liz On Thu, 6 Sep 2007 14:18:55 -0400 Frank <[EMAIL PROTECTED]> writes: > CONNECT?!?!? And here I was thinking the signs indicated the > boundary. > > Frankus > Sleek. Edgy. Infinitely flexible. > > > On Sep 6, 2007, at 12:54 PM, UNIVERSITY*CITOYEN wrote: > > > from today's dp: > > > > > > http://tinyurl.com/2wz9op > > > > > >> A FRESH COAT OF PAINT GOES A LONG WAY > >> ... New "Welcome to University City" signs accompanied by > >> Penn's spruced-up logo now adorn the rail bridges that > >> stand at the three original locations. ... the new signs aren't there just to beautify the > >> campus -- they are partly the product of a continuous, > >> concerted effort of Penn officials to connect the campus > >> to the neighborhood it calls home. > >> The signs are part of a project to "brand University City > >> as a place people want to be" and a place "synonymous > >> with clean and safe," ... branding University City and Penn's campus > >> using signs works to both mark territorial boundaries and > >> influence people's perception of the area. ... Vice President of Public Safety Maureen > >> Rush said the branding effort has an positive effect on > >> crime, as well; she believes the repainted signs let > >> potential criminals know they are entering a protected > >> neighborhood. ---- You are receiving this because you are subscribed to the list named "UnivCity." To unsubscribe or for archive information, see <http://www.purple.com/list.html>.
