On 3/30/10 7:30 PM, Lonnie Olson wrote:
> Also it's best to relay them through a real/trusted/known-good
> mailserver.  It's also important that the email not appear spammy, or
> that the recipients are expecting email like that.  Even if only a few
> recipients click "Report Spam" could have dire consequences.
>    

It's important that it doesn't look spammy to computers either. Stick 
with a plain text email, try to use the full name of the recipient, etc. 
MailChimp is a good resource for things like this:

http://www.mailchimp.com/blog/most-common-spam-filter-triggers/

-- 
justin
http://justinhileman.com


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