> If we already have a Rev Enterprise license, will we order > our renewals through Amazon or continue to renew through Run Rev?
You can renew through RR or through Mirye Online Store. It isnt always a good thing to put upgrades into the channel. An upgrade "package" often has a very short life span, then it just takes up space. That being said, special promotions can be put into place. Where it really makes the most difference is in the sales of new seats or units. > If we can do either--and a the same cost, which is more > beneficial to the folks at RunRev? (See my comment about > motivation behind continuing to do annual renewals even while > use of Rev was/is dormant). Id like to bring up an analogy - feeding kids fresh vegetables vs feeding them a Big Mac. This is to explain a rather complex issue with channel development. Just like the calories consumed, either one is going to power the kid. RR gets $$ in the publisher-developer relationship, and they also get $$ if you buy from their online store. I can only trade on my good looks and personality so far :-) The Big Mac gives instant calories, which are always welcome to kids, especially active ones that need to kick the soccer ball right now. Building up a channel is like feeding fresh vegetables - its building sustainability. If sales are being passed through the channel, those channel partners take a share. Those partners, in turn, know this is a winning product if they sell enough of them. They then reorder more product, promote the product more, validate it more. Instead of ordering 1 or 2 units, they order 10-20 units. When a reseller interacts with their distributor's order system, they see there are units in stock of something, they ask questions about it, etc, see if there are any special promotion programs and the like. Parallel to this, you make other marketing efforts that stoke up validation of the product in the market. Increased validation plus increased accessibility in the channel means you can take your business to the next level. More conservative buyers buy. And you can sell more, new products to these new conservative buyers. If there is no channel growth, you can freshen things up - and you can also improve conversions from those that already know about you and your product. But there are limits to just how far that will take you. The ideal situation is you have a plate that represents all food groups, with some sugar now + the fresh veggies. Best regards, Lynn Fredricks Mirye Software Publishing http://www.mirye.com Mirye Community NING http://miryesoftware.ning.com _______________________________________________ use-revolution mailing list [email protected] Please visit this url to subscribe, unsubscribe and manage your subscription preferences: http://lists.runrev.com/mailman/listinfo/use-revolution
