Nicolas Cueto wrote:
You are right about the "Mom Test", and that PayPal is not as
straightforward as they'd like us to think. So I had a look at your
webstore to see how you handle payments, and was curious about how you
enable Visa card payments.
Agreed: for non-PayPal transactions, PayPal can be a bit daunting. And
since most hosting companies include a free shopping cart (ZenCart and
Miva Merchant are both useful and very extensible) it's not too hard to
set up a good payment system these days.
But for folks who use PayPal, it's really hard to beat the convenience
and very worthwhile offering it as an option.
My customers beat me up for many months asking for a PayPal option, and
the whole time I was thinking, "Why does this matter when we already
accept most major credit cards easily enough?"
Then I added a PayPal option, and I learned:
Because PayPal accounts are separate from one's banking and credit card
accounts, it doesn't feel like spending real money. It feels like play
money. And the PayPal UI for account holders is dirt-simple and ultra
convenient.
In short, PayPal makes it very easy and encouraging for other PayPal
customers to give you money. And there are a lot of them.
Once I added a PayPal option my sales when up about 8%.
And as a customer, I find myself more inclined to make impulse purchases
when I find a PayPal payment option. With anything else, I need to
evaluate whether it's worth the time to get out of my chair to dig up a
credit card and do all that typing.
--
Richard Gaskin
Fourth World
Revolution training and consulting: http://www.fourthworld.com
Webzine for Rev developers: http://www.revjournal.com
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