Also, adobe isn't doing any of its code "donkeys" any favors when it under
exploits the market through old world protectionist business practices and an
avoidance of future looking technology. As with retirement pools, an entity
will never be able to sustain old obligations on the profits of old ideas. New
ideas and new levels of profitability are the only way to pay the obligations
owed to the inventors for efforts towards past innovations. If adobe really
wants to profit from its own past it will have to figure out how to generalive
and subsume the salient aspects of its IP to a layer new products and markets
can build on top of. Holding on to software application markets born 20 years
ago is a strategy born to fail. I think IBM Is a good lesson on how a company
needs to think about maturing. Don't push your past solutions, push the human
resources and resource management and infrastructure knowhow that your old
product successes make evident. Sell the ability to make solutions, not
solutions themselves. Give away the source as a way to market the minds. More
money will flow in. Stock holders (the original innovators) will benefit more
than thy would through draconian measures to extend the natural life of a
product category.
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